• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Web Analytics with Google Analytics Tools

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Data Ethics

    Skills you'll gain: Data Ethics, AI literacy, Responsible AI, Artificial Intelligence, AI Enablement, digital literacy, Analytical Skills, Information Privacy, Business Ethics, Social Justice, Behavioral Economics, Ethical Standards And Conduct, Economics, Policy, and Social Studies, Medical Privacy, European History, Economics, Information Architecture, Social Sciences, Business, Internet Of Things

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Equal Credit Opportunity Act (ECOA)

    Skills you'll gain: Compliance Management, Risking, Lending and Underwriting, Consumer Lending, Commercial Lending, Regulatory Compliance, Compliance Reporting, Compliance Auditing, Credit Risk, General Lending, Record Keeping, Financial Regulation, Bank Regulations, Corrective and Preventive Action (CAPA), Regulatory Requirements, Loans, Financial Regulations, Data Collection, Finance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Workplace Attitudes and Behavioral Success

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Interview Skills and Professional Communication

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Strategy and Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Strategy, Business Strategy, Organizational Strategy, Environmental Issue, Strategic Thinking, Environmental Regulations, Compliance Management, Stakeholder Engagement, Consumer Behaviour, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Mercados financieros

    Skills you'll gain: Investment Banking, Portfolio Risk, Risk Management, Financial Market, Portfolio Management, Business Ethics, Financial Systems, Investments, Finance, Behavioral Economics, Capital Markets, Business Valuation, Financial Regulations, Equities, Banking, Financial Regulation, Philanthropy, Securities (Finance), Underwriting, Insurance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    598 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Financing Education, Auto, and Housing

    Skills you'll gain: Consumer Lending, Loans, General Lending, Mortgage Loans, Finance, Financial Planning, Higher Education, Decision Making, Credit Risk, Real Estate, Property and Real Estate, Cost Benefit Analysis, Lease Contracts, Financial Services

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Leadership Studies, Advocacy, Social Impact, Empowerment, Behavior Management, Overcoming Objections, Negotiation, Drive Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Meta

    Building Community Engagement Foundations

    Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    694 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Workplace Attitude and Personality Skills

    Beginner · Specialization · 3 - 6 Months

1…242526…129

In summary, here are 10 of our most popular consumer behavior courses

  • Web Analytics with Google Analytics Tools: EDUCBA
  • Data Ethics: Pragmatic AI Labs
  • Equal Credit Opportunity Act (ECOA): SkillUp
  • Workplace Attitudes and Behavioral Success: EDUCBA
  • Interview Skills and Professional Communication: EDUCBA
  • Strategy and Sustainability: IESE Business School
  • Mercados financieros: Yale University
  • Financing Education, Auto, and Housing : John Wiley & Sons
  • Leadership Through Social Influence: Northwestern University
  • Building Community Engagement Foundations: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok