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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Storyboarding, Target Audience, Presentations, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision, Editing, Creativity, Writing, Color Matching

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Machine Learning and NLP Basics

    Skills you'll gain: Tensorflow, Predictive Modeling, Machine Learning, Text Mining, Deep Learning, Natural Language Processing, Applied Machine Learning, Convolutional Neural Networks, Supervised Learning, Recurrent Neural Networks (RNNs), Artificial Intelligence, Classification Algorithms, Data Science, Data Preprocessing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Wrangling Data in the Tidyverse

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, Data Cleansing, R Programming, Data Preprocessing, Statistical Programming, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Data Extract, Transform, and Load in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Transformation, Data Cleansing, Query Languages, Data Manipulation, Data Integration, Data Validation, Data Import/Export, Data Quality, Data Analysis, Data Modeling, Anomaly Detection, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Foundations of mining non-structured medical data

    Skills you'll gain: Data Mining, Innovation, Image Analysis, Big Data, Medical Imaging, Unstructured Data, Health Informatics, Analytics, Medical Records, Text Mining, Natural Language Processing, Health Care, Health Information Management, Classification Algorithms

    3.6
    Rating, 3.6 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Cloud Security, Health Care, Identity and Access Management, Real Time Data, Clinical Informatics, Patient Education and Support, Data Management, Microsoft Azure, Data Sharing, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Generative AI, Microsoft Teams, Machine Learning, Role-Based Access Control (RBAC), Health Informatics, Healthcare Ethics

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    Icahn School of Medicine at Mount Sinai

    Big Data Science with the BD2K-LINCS Data Coordination and Integration Center

    Skills you'll gain: Bioinformatics, Interactive Data Visualization, Supervised Learning, Machine Learning, Big Data, Data Integration, Unsupervised Learning, Data Processing, Data Analysis, Metadata Management, Application Programming Interface (API), Restful API

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Data Analysis with SQL: Inform a Business Decision

    Skills you'll gain: SQL, Business Intelligence, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

    4.2
    Rating, 4.2 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI in Insurance: Automating Claims & Risk Mitigation: Coursera
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • Create and Finance a Short Documentary Film: Skillshare
  • Machine Learning and NLP Basics: Edureka
  • Lead Management with HubSpot: HubSpot Academy
  • Wrangling Data in the Tidyverse: Johns Hopkins University
  • Data Extract, Transform, and Load in Power BI: Microsoft
  • Foundations of mining non-structured medical data: 28DIGITAL
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Microsoft Azure AI in Healthcare: Microsoft

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