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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Business Analysis, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Case Studies, Probability & Statistics, Variance Analysis, Forecasting, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Model Evaluation, Data Manipulation, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Machine Learning, Data Preprocessing

    4
    Rating, 4 out of 5 stars
    ·
    26 reviews

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Instagram, Social Media, Facebook, Social Media Content, Content Creation, Social Media Management, Social Media Marketing, Marketing Materials, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Начинаем работать с Canva

    Skills you'll gain: Canva (Software), Infographics, Video Production, Content Creation, Design, Video Editing, Graphic Design, Graphic and Visual Design Software, Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Design social media content with Piktochart

    Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Content Marketing, Marketing Channel, Target Audience, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Managing Data Lakes & Pipelines with Google Cloud Dataplex

    Skills you'll gain: Data Lakes, Data Processing, Google Cloud Platform, Data Warehousing, Data Integration, Data Management, Data Pipelines, Data Governance, Analytics, Data Quality, Data Security, Identity and Access Management, Automation

    2.8
    Rating, 2.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Quantitative Statistics with Excel: Coursera
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder
  • Commercial Awareness: Coursera
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud
  • Cómo crear historias para Instagram y Facebook usando Canva: Coursera
  • Начинаем работать с Canva: Coursera
  • GenAI for Market Research Analysts: Coursera
  • Financial Analysis in Practice: Coursera
  • Design social media content with Piktochart: Coursera

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