Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Design, Marketing Materials, Graphic Design, Brand Management, Media Strategy, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, A/B Testing, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Sample Size Determination, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Artificial Intelligence, Generative AI, Predictive Analytics, Consumer Behaviour, Automation
Intermediate · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Pay Per Click Advertising, Marketing Automation, Order Management, Content Creation, Customer Engagement, Branding, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Analysis, Data Preprocessing, Threat Detection, Data Access, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Predictive Analytics, Regression Analysis, Time Series Analysis and Forecasting, Data Visualization, Statistical Analysis, Plot (Graphics), Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
Beginner · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Data Visualization, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Mathematics and Mathematical Modeling, Probability & Statistics, Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning
Build toward a degree
Beginner · Course · 1 - 4 Weeks