• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    Duke University

    Data Science with R

    Skills you'll gain: Data Ethics, Exploratory Data Analysis, Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Web Scraping, Ggplot2, Model Evaluation, Data Visualization Software, Predictive Modeling, Tidyverse (R Package), Data Visualization, Data Analysis, Regression Analysis, Responsible AI, Data Transformation, R Programming, Data Science, Data Wrangling, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Serverless Data Processing with Dataflow: Foundations

    Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Infrastructure, Data Pipelines, Cloud Security, Cloud Computing, Data Processing, Data Storage Technologies, Containerization, Interoperability

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Analíticas de Datos con Pandas

    Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Python Programming, Data Transformation, Data Structures, Data Import/Export, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Esports Teams and Professional Players

    Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Experience Design, User Centered Design, Design Thinking, Persona (User Experience), UI/UX Research, User Interface (UI), Artificial Intelligence, Design Research, Wireframing, Responsible AI, Prototyping, Design Reviews, User Story, Prompt Patterns, Professional Development, Storyboarding, Presentations

    3.5
    Rating, 3.5 out of 5 stars
    ·
    20 reviews

    Advanced · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Data Lakes, Dataflow, Tensorflow, Data Architecture, Model Deployment, Data Import/Export, Big Data, Data Governance, Dashboard, Data Warehousing, Extract, Transform, Load, Apache Spark, Metadata Management, Data Management, MLOps (Machine Learning Operations), Applied Machine Learning, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Data Mining Project

    Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Peking University

    社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

    Skills you'll gain: Survey Creation, Interviewing Skills, Statistical Analysis, Data Quality, Research Methodologies, Research, Data Cleansing, Data Collection, Scientific Methods, Social Sciences, Case Studies, Data Mining, Quantitative Research, Qualitative Research, Big Data, Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    3
    Rating, 3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Four Rare Machine Learning Skills All Data Scientists Need

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Model Evaluation, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Data-Driven Decision-Making, Innovation, Strategic Thinking, AI Enablement, Leadership and Management, Analysis, Entrepreneurship, New Product Development, Artificial Intelligence, Business Modeling, Plan Execution, Business Transformation, Emerging Technologies, Performance Measurement, Business Intelligence, Business Technologies, Business Analytics, Customer Analysis, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: Adobe Firefly, Multimedia, Content Creation, Digital Content, ChatGPT, Course Development, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…272273274…460

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science with R: Duke University
  • Serverless Data Processing with Dataflow: Foundations: Google Cloud
  • Analíticas de Datos con Pandas: Tecnológico de Monterrey
  • Esports Teams and Professional Players: University of California, Irvine
  • AI Powered UI/UX Design: AI CERTs
  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
  • Data Mining Project: University of Colorado Boulder
  • 社会调查与研究方法 (下)Methodologies in Social Research (Part 2): Peking University
  • Master Data Storytelling for B2B & B2C Sales : Starweaver
  • Four Rare Machine Learning Skills All Data Scientists Need: SAS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok