• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Apache Hadoop, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 1 - 3 Months

  • K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Natural Language Processing and Capstone Assignment

    Skills you'll gain: Predictive Modeling, Natural Language Processing, Social Media, Text Mining, Cloud Computing, Unstructured Data, Big Data, Business Analytics, Data Science, Data Analysis, Geospatial Information and Technology, Internet Of Things, Deep Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Gerenciamento de mídias sociais

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    AI-Powered Data Analysis: A Practical Introduction

    Skills you'll gain: Data Wrangling, Analytical Skills, Data Analysis, Data Preprocessing, Data Cleansing, Generative AI, ChatGPT, Data Visualization Software, Jupyter, Statistical Analysis, Artificial Intelligence, Data Collection, Data Management, GitHub, Technical Support, Git (Version Control System), Integrated Development Environments

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Concision, Sales Presentations, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Splunk Administration and Advanced Topics

    Skills you'll gain: Splunk, Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Incident Response, Computer Security Incident Management, User Accounts, Security Information and Event Management (SIEM), Authorization (Computing), Machine Learning, Event Monitoring, Systems Administration, Performance Tuning, Data Visualization, Threat Detection, Anomaly Detection, Continuous Monitoring, Correlation Analysis, Data Analysis, Authentications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Drug Development, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Data Literacy, Patient-centered Care, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…276277278…460

In summary, here are 10 of our most popular marketing analytics courses

  • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
  • Natural Language Processing and Capstone Assignment: University of California, Irvine
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Gerenciamento de mídias sociais: Meta
  • AI-Powered Data Analysis: A Practical Introduction: University of Michigan
  • Strategic Sales Leadership: Starweaver
  • Develop Linkedin designs with Visme : Coursera
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Splunk Administration and Advanced Topics: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok