• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Leading Through Effective Communication

    Skills you'll gain: Team Leadership, Influencing, Team Building, Leadership, Initiative and Leadership, Leadership Development, Visionary, Communication, Verbal Communication Skills, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact

    5
    Rating, 5 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Behavior Architecture - Understanding Human Behavior

    Skills you'll gain: Case Studies, Decision Making, Behavior Management, Behavioral Economics, Applied Behavior Analysis, Human Development, Emotional Intelligence, Psychology, Qualitative Research, Critical Thinking, Empathy, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Speaking and Presenting: Conversation Starters

    Skills you'll gain: Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication, Presentations, Interpersonal Communications, Cognitive flexibility, Storytelling, Active Listening, Driving engagement, Adaptability, Ingenuity, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Koç University

    Etkili Konuşmada Retorik (Rhetoric in Effective Speaking)

    Skills you'll gain: Verbal Communication Skills, Public Speaking, Storytelling, Communication, Cognitive flexibility, Persuasive Communication, Liberal Arts, Critical Thinking, Creative Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Group

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Black Lives Matter

    Skills you'll gain: Social Justice, Social Sciences, Cultural Responsiveness, Sociology, Cultural Diversity, World History, International Relations, Political Sciences, Policy Analysis, Advocacy, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Usability Testing, Design Thinking, Prototyping, User Experience Design, Interaction Design, Conceptual Design, Virtual Environment, Human Centered Design, User Research, Wireframing, Data Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Strategic Marketing, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Growth Strategies, Smart Goals

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Psychedelic Science and Medicine

    Skills you'll gain: Clinical Trials, Pharmacology, Clinical Research, Psychiatry, Psychotherapy, Research Design, Research Methodologies, Mental Health Therapies, Pharmacotherapy, Clinical Research Ethics, Healthcare Ethics, Research, Psychiatric Assessments, Psychology, Informed Consent, Mental Health Diseases and Disorders, Neurology, Social Studies, Ancient History

    5
    Rating, 5 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…286287288…499

In summary, here are 10 of our most popular social media marketing courses

  • Leading Through Effective Communication : Arizona State University
  • Behavioral Design: Pontificia Universidad Católica del Perú
  • Behavior Architecture - Understanding Human Behavior : Fractal Analytics
  • Speaking and Presenting: Conversation Starters: University of Michigan
  • Etkili Konuşmada Retorik (Rhetoric in Effective Speaking): Koç University
  • Content Strategy: Simplilearn
  • How to Set Up a Facebook Group : Coursera
  • Black Lives Matter: Johns Hopkins University
  • User Experience & Interaction Design for AR/VR/MR/XR: University of Michigan
  • Data and Digital Strategy Execution: Digital Marketing Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok