Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Engagement, Digital Marketing, Marketing Strategy and Techniques, MarTech, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Marketing Communications, Customer experience strategy (CX), Content Creation, Content Strategy, Marketing Psychology, Search Engine Optimization, Paid media, Artificial Intelligence, Analytics, Generative AI, Data Analysis, Data Visualization, Data Collection
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics
Beginner · Course · 1 - 3 Months
O.P. Jindal Global University
Skills you'll gain: Operations Management, Data Storytelling, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Sampling (Statistics), Project Estimation, Business Analytics, Financial Statement Analysis, Global Marketing, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis
Earn a degree
Degree · 1 - 4 Years

University of London
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Information Privacy, Digital Communications, Social Media
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms
Mixed · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Planning, Performance Measurement, Customer Retention, Analysis, Customer Insights, Brand Management
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Data Mining, Predictive Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Machine Learning Methods, Logistic Regression, Decision Tree Learning, Artificial Neural Networks
Build toward a degree
Mixed · Course · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Marketing Management, Business Metrics, Performance Metric, Performance Measurement, Data Capture, Key Performance Indicators (KPIs), Data Entry, Workflow Management, Data Compilation, Data Maintenance, Record Keeping
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Process Mapping, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming
Intermediate · Specialization · 3 - 6 Months