Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Selling Techniques, Customer Relationship Management, Sales Process, Workflow Management, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Microsoft Copilot, Sales Strategy, Calendar Management, Business Process Automation
Advanced · Professional Certificate · 3 - 6 Months

Packt
Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Machine Learning, Data Pipelines, Data Preprocessing, Feature Engineering, Sampling (Statistics), Data Integration, Model Evaluation, Workflow Management, Complex Problem Solving
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Cloud Storage, Database Management, Cloud Platforms, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Strategy, Content Development and Management, Web Content, No-Code Development, Marketing Collateral, Web Design, Driving engagement, Web Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Leeds
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Modeling, Data Visualization, Statistics, R (Software), Data Analysis, Statistical Inference, Descriptive Statistics, Box Plots, Data Visualization Software, Histogram, Probability, Simulations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Synapse Analytics, Azure Active Directory, Real Time Data, Zero Trust Network Access, Serverless Computing, Cloud Solutions, Identity and Access Management, Data Integration, Cloud Management, Cloud Applications, Virtual Machines, Cloud Computing Architecture, Data Governance, Cloud Storage, Cloud Computing, Solution Architecture, Disaster Recovery, Virtual Networking
Intermediate · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Integration, Python Programming, Data Transformation
Beginner · Guided Project · Less Than 2 Hours