• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Modeling Climate Anomalies with Statistical Analysis

    Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Data Preparation and Visualization with Power BI

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Pivot Tables And Charts, Data Transformation, Data Visualization Software, Interactive Data Visualization, Data Modeling, Data Presentation, Data Manipulation, Business Intelligence, Microsoft Excel, Microsoft Power Platform, Report Writing, Data Cleansing

    Intermediate · Course · 3 - 6 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Diseña stories para Instagram y Facebook con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Animations, Content Creation, Facebook, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Prezi para pequeñas empresas

    Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini in BigQuery

    Skills you'll gain: Google Gemini, Retrieval-Augmented Generation, Gemini, Embeddings, Generative AI, Predictive Modeling, Vector Databases, Big Data, Data Analysis, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, SQL, Python Programming, Data Preprocessing, Customer Relationship Management, Google Cloud Platform, Data Visualization Software, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…302303304…461

In summary, here are 10 of our most popular marketing analytics courses

  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Putting it All Together: Problem-Solve Like an Entrepreneur: Arizona State University
  • Covid-19 Death Medical Analysis & Visualization using Plotly: Coursera
  • Modeling Climate Anomalies with Statistical Analysis: University of Colorado Boulder
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Data Preparation and Visualization with Power BI: Packt
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • Diseña stories para Instagram y Facebook con Canva: Coursera
  • Forecast bikeshare demand using time series models in R: Coursera
  • Prezi para pequeñas empresas: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok