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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    How to Build a BI Dashboard Using Google Data Studio and BigQuery

    Skills you'll gain: Dashboard, Data Import/Export, Business Intelligence, Google Cloud Platform, Data Integration, Database Development, Data Migration, Query Languages, Data Analysis, Data Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    RH, Dados e Inteligência Artificial

    Skills you'll gain: People Analytics, HR Tech, Deep Learning, Digital Transformation, Human Resource Strategy, Machine Learning, Human Resources, Artificial Neural Networks, Artificial Intelligence, Data-Driven Decision-Making, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Power BI - The Complete Masterclass - 2025 EDITION

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Power BI, Statistical Reporting, Data Visualization Software, Dashboard, Pivot Tables And Charts, Microsoft Excel, Key Performance Indicators (KPIs), Data Manipulation, Business Intelligence, Cloud Services, Role-Based Access Control (RBAC), Data Integration, Data Security, Data Cleansing, Software Installation

    Intermediate · Course · 3 - 6 Months

  • U

    University of Colorado Boulder

    Essential Dashboarding & Storytelling Techniques

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots, Business Analytics, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Statistical Analysis, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Data Collection, Project Scoping, Performance Measurement, Process Improvement, Quality Management, Customer experience improvement, Quality Control, Process Mapping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 5

    Skills you'll gain: Pandas (Python Package), Data Visualization, Data Manipulation, Data Cleansing, Matplotlib, Text Mining, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Applied NLP and Generative AI

    Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Scikit-Learn to Solve Regression Machine Learning Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Predictive Modeling, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Predictive Analytics, Python Programming, Classification Algorithms, Machine Learning, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Deep Learning with ANN in Python: Build & Optimize

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Data Preprocessing, Model Evaluation, Customer Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Development Environment, Predictive Analytics, Pandas (Python Package), Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Big Data, Health Technology, Analytics, Data Preprocessing, Clinical Informatics, Machine Learning, Health Care, Applied Machine Learning, Artificial Intelligence, Social Determinants Of Health, Home Health Care, Generative AI, Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Creating a Technology Startup Company: University of Colorado Boulder
  • How to Build a BI Dashboard Using Google Data Studio and BigQuery: Google Cloud
  • How to setup a followers campaign on Twitter: Coursera
  • RH, Dados e Inteligência Artificial: Fundação Instituto de Administração
  • Microsoft Power BI - The Complete Masterclass - 2025 EDITION: Packt
  • Essential Dashboarding & Storytelling Techniques: University of Colorado Boulder
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Mastering Data Analysis with Pandas: Learning Path Part 5: Coursera
  • Applied NLP and Generative AI: Packt
  • Scikit-Learn to Solve Regression Machine Learning Problems: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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