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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Keras Deep Learning & Generative Adversarial Networks (GAN)

    Skills you'll gain: Generative Adversarial Networks (GANs), Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), NumPy, Transfer Learning, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Artificial Intelligence, Data Preprocessing, Development Environment, Pandas (Python Package), Deep Learning, Classification And Regression Tree (CART), Artificial Neural Networks, Image Analysis, Machine Learning, Data Science

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Créer une publicité Facebook à partir de votre page

    Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Campaign Management, Budget Management, Advertising, Online Advertising, Digital Advertising, Paid media, Content Creation, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Defining, Describing, and Visualizing Data

    Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • G

    GRAMMY GO

    Strategies for Audience Growth and Promoting Music Brands

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 3

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Integration, Python Programming, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights

    Advanced · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI in Government

    Skills you'll gain: AI Enablement, AI Security, Public Policies, Data Ethics

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding

    3.1
    Rating, 3.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Sensory Science: Conducting Tests: University of California, Davis
  • Keras Deep Learning & Generative Adversarial Networks (GAN): Packt
  • Créer une publicité Facebook à partir de votre page: Coursera
  • Defining, Describing, and Visualizing Data: University of Colorado Boulder
  • Introduction to Data Science: Ball State University
  • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
  • Mastering Data Analysis with Pandas: Learning Path Part 3: Coursera
  • Oracle Data Platform Foundations Associate: Oracle
  • Advanced Customer Relationship Management: Microsoft
  • AI in Government: AI CERTs

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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