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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Teaching Impacts of Technology: Workplace of the Future

    Skills you'll gain: Digital pedagogy, Technical Communication, Digital Transformation, Cloud Computing, Big Data, Hypertext Markup Language (HTML), Cloud Storage, File Transfer Protocol (FTP), Data Science, Amazon Web Services, SQL, Databases

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Glasgow

    Computational Thinking with JavaScript

    Skills you'll gain: Computational Thinking, JSON, Application Deployment, Data Structures, Javascript, Application Development, Analytics, HTML and CSS, Data Analysis, Code Review, Software Development, Data Visualization Software, Web Development, Web Applications, Scripting, Prototyping, Data Processing, Programming Principles, Unsupervised Learning, Computer Programming

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Akamai Technologies, Inc.

    Managing Relational Databases

    Skills you'll gain: SQL, Database Management, Relational Databases, Database Systems, Database Design, Database Theory, Data Manipulation, Query Languages, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Exploratory vs Confirmatory data analysis using Python

    Skills you'll gain: Exploratory Data Analysis, Tree Maps, Geographic Information Systems, Plotly, Data Analysis, Data Visualization, Interactive Data Visualization, Data Visualization Software, Jupyter, Statistical Analysis, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    AWS Certified Data Engineer Associate Exam Prep

    Skills you'll gain: AWS Kinesis, AWS SageMaker, Cloud Engineering, Data Quality, Docker (Software), Data Pipelines, AWS Identity and Access Management (IAM), Data Security, Databases, Version Control, Apache Spark, Data Modeling, Cloud Security, Cloud Storage, Network Security, Kubernetes, Git (Version Control System), Data Management, AWS CloudFormation, Data Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Data Ingestion, Exploration & Visualization in Qlik Sense

    Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Microsoft Azure - Data Factory

    Skills you'll gain: Data Integration, Data Pipelines, Data Lakes, Microsoft Azure, Azure Synapse Analytics, Performance Tuning, Data Processing, Data Migration, Data Transformation, Data Validation, Microsoft SQL Servers, Data Storage

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Discover types of Facebook Ads and the best for you

    Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Teaching Impacts of Technology: Workplace of the Future: University of California San Diego
  • Computational Thinking with JavaScript: University of Glasgow
  • Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Managing Relational Databases: Akamai Technologies, Inc.
  • Crear boletines para empresas con Canva: Coursera
  • How to Create and Explore a Data Set: American Psychological Association
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • Exploratory vs Confirmatory data analysis using Python: Coursera
  • AWS Certified Data Engineer Associate Exam Prep: LearnKartS
  • Data Ingestion, Exploration & Visualization in Qlik Sense: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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