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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Engaging in Strategic Management in Healthcare Organizations

    Skills you'll gain: Strategic Decision-Making, Strategic Leadership, Organizational Strategy, Corporate Strategy, Business Strategy, Organizational Structure, Performance Management, Health Care Administration, Business Management, Strategic Partnership, Leadership, Mergers & Acquisitions, Analysis, Competitive Analysis, New Business Development, Market Analysis, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Business Cards with a QR Code in Photoshop

    Skills you'll gain: Adobe Photoshop, Barcoding, Layout Design, Graphic Design, Marketing Collateral, Color Theory, Typography, Design Elements And Principles

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SAS

    Data Literacy Essentials

    Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Microsoft Fabric: Ingest and Transform Data

    Skills you'll gain: Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, Data Lakes, PySpark, Apache Spark, Data Quality, Data Governance, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Integration, Database Design, Data Import/Export, Data Cleansing, Data Analysis Expressions (DAX), Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    AI Empowerment for Small Businesses

    Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Risk Analysis, Cash Flows, Data Processing

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Data Visualization and Modeling in Python

    Skills you'll gain: Matplotlib, Data Visualization, Predictive Modeling, Pandas (Python Package), Data Visualization Software, Predictive Analytics, Regression Analysis, Data Analysis, Data Cleansing, Data Science, Machine Learning Algorithms, Statistical Inference, Statistical Modeling, Probability & Statistics, Classification Algorithms, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GIS Mastery: Spatial Data, Remote Sensing, Decision Support

    Skills you'll gain: Geographic Information Systems, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis, Metadata Management, Decision Support Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Engaging in Strategic Management in Healthcare Organizations: Northeastern University
  • Descubre diferentes formatos de anuncios en Facebook: Coursera
  • Create Business Cards with a QR Code in Photoshop: Coursera
  • Data Literacy Essentials: SAS
  • Microsoft Fabric: Ingest and Transform Data: Whizlabs
  • Power BI Basics: Requirements to Visualizations : University of Washington
  • AI Empowerment for Small Businesses: University of Maryland, College Park
  • Generative AI Essentials for Finance and Accounting: Edureka
  • AI Essentials: AI CERTs
  • Data Visualization and Modeling in Python: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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