• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • G

    Google

    Leadership and Influencing Skills

    Skills you'll gain: People Management, Organizational Leadership, Stakeholder Communications, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Belles histoires d'entreprises à impact

    Skills you'll gain: Sustainable Design, Social Impact, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Waste Minimization, Business Ethics, Program Evaluation, Entrepreneurship, Product Lifecycle Management, Investments, Economic Development, Market Opportunities, Business Modeling, Innovation, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    ESG Challenges and Solutions for Business

    Skills you'll gain: Business Ethics, Accountability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Ethical Standards And Conduct, Compliance Management, Regulatory Compliance, Corporate Sustainability, Overcoming Objections, Organizational Change, Stakeholder Engagement, Advocacy, Corporate Strategy, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Penetration Testing and Ethical Hacking

    Skills you'll gain: Penetration Testing, MITRE ATT&CK Framework, Cyber Security Assessment, Public Key Infrastructure, Cybersecurity, Threat Modeling, Cryptography, Exploitation techniques, Security Testing, Vulnerability Scanning, Encryption, Technical Writing, Human Factors (Security)

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • B

    Berklee

    Proyecto final de Músico moderno

    Skills you'll gain: Music Theory, Music, Musical Composition, Music Performance, Peer Review, Media Production, Post-Production

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Productivity Software, Performance Analysis, Financial Management, Administrative Support, Sales Process, Account Strategy, Customer Relationship Management (CRM) Software, Data Analysis, Account Management, Customer Service, Microsoft Copilot, Client Services, Content Management, AI Personalization, Microsoft 365, Relationship Building, Customer Insights, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语)

    Skills you'll gain: Model Evaluation, SPSS, Statistical Modeling, Statistical Analysis, Regression Analysis, Social Sciences, Statistical Methods, Correlation Analysis, SAS (Software), Data Analysis Software, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 3 - 6 Months

  • Y

    Yad Vashem

    El Holocausto: el abismo de la humanidad

    Skills you'll gain: Teaching, Pedagogy, Instructional Strategies, Educational Materials, Lesson Planning, Social Studies, World History, European History, Cultural Diversity, Demography, Political Sciences

    5
    Rating, 5 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

1…344345346…500

In summary, here are 10 of our most popular social media marketing courses

  • Leadership and Influencing Skills: Google
  • Belles histoires d'entreprises à impact: ESSEC Business School
  • ESG Challenges and Solutions for Business: Duke University
  • Introduction to Penetration Testing and Ethical Hacking: Johns Hopkins University
  • Commercial Awareness: Coursera
  • Gestión de marca y producto en el punto de venta: UBITS
  • Proyecto final de Músico moderno: Berklee
  • Microsoft Account Manager with Generative AI: Microsoft
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语): The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok