• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Teamwork and Creativity

    Skills you'll gain: Creative Thinking, Creativity, Ideation, Creative Problem-Solving, Brainstorming, Innovation, Persuasive Communication, Cognitive flexibility, Team Building, Teamwork, Open Mindset, Influencing, Communication, Collaboration, Storytelling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    Decision-Making

    Skills you'll gain: Decision Making, Strategic Decision-Making, Complex Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Ethical Standards And Conduct, Resourcefulness, Risk Analysis, Business Ethics, Social Impact, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Certified Ethical Hacker (CEH) v.12

    Skills you'll gain: MITRE ATT&CK Framework, Vulnerability Assessments, Open Web Application Security Project (OWASP), Distributed Denial-Of-Service (DDoS) Attacks, Vulnerability Scanning, Vulnerability Management, Threat Modeling, Cybersecurity, Malware Protection, Mobile Security, Cyber Threat Intelligence, Penetration Testing, Exploitation techniques, Brute-force attacks, Microsoft Intune (Mobile Device Management Software), Network Security, Cryptography, Threat Management, Threat Detection, Cloud Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Saïd Business School, University of Oxford

    Sustainable Finance: Products, Instruments and Future Trends

    Skills you'll gain: Sustainable Business, Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Social Impact, Finance, Stakeholder Engagement, Financial Services, Case Studies, Corporate Strategy, Investments, Loans, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Telehealth: Essentials, Teamwork, and Cardiopulmonary Exam

    Skills you'll gain: Telehealth, Patient Education And Counseling, Medical Telemetry, Teamwork, Patient Communication, Collaboration, Health Technology, Vital Signs, Health Assessment, Clinical Assessment, Patient Preparation, Health Informatics, Patient Treatment, Health Care, Health Systems, Telecommunications, Patient Evaluation, Care Management, Health Care Procedure and Regulation, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Brand Logos for Digital Impact

    Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Principles of Leadership: Leading Technical Teams

    Skills you'll gain: Delegation Skills, Stakeholder Management, Technical Management, Engineering Management, Negotiation, Mentorship, Meeting Facilitation, Decision Making, Team Leadership, Leadership, Organizational Leadership, Culture Transformation, Team Management, Leadership and Management, Courage, Growth Mindedness, Business Leadership, Team Building, Collaboration, Communication

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    ISC2

    Systems and Application Security

    Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Fandom, Community, and Identity in Popular Music

    Skills you'll gain: Music, World Music, Case Studies, Culture, Sociology, Cultural Diversity, Research, Analysis, Performing Arts, Critical Thinking, Creativity, Media and Communications, Communication

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

1…349350351…500

In summary, here are 10 of our most popular social media marketing courses

  • Teamwork and Creativity: University of Illinois Urbana-Champaign
  • Decision-Making: Arizona State University
  • Machine Learning for Marketers: University of Colorado System
  • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
  • AI Essentials: AI CERTs
  • Certified Ethical Hacker (CEH) v.12: Packt
  • Sustainable Finance: Products, Instruments and Future Trends: Saïd Business School, University of Oxford
  • Telehealth: Essentials, Teamwork, and Cardiopulmonary Exam: Duke University
  • Brand Logos for Digital Impact: Coursera
  • Principles of Leadership: Leading Technical Teams: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok