• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    318 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Strategic Marketing, Growth Strategies, Marketing, Marketing Management, Marketing Channel, New Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Innovation, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    609 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Fixed Income Instruments and Bond Yields

    Skills you'll gain: Securities (Finance), Portfolio Risk, Financial Market, Market Data, Investments, Investment Management, Corporate Finance, Portfolio Management, Risk Management, Financial Analysis, Risk Analysis, Cash Flows

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Unity 2022 Fundamentals: Building 2D Games with C#

    Skills you'll gain: Unity Engine, Animation and Game Design, Game Design, Animations, Video Game Development, UI Components, User Interface (UI), C# (Programming Language), Code Reusability, Event-Driven Programming, User Interface (UI) Design, Software Design Patterns, C and C++, Object Oriented Programming (OOP), Performance Tuning, Scripting, Asset Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Fundamentals of Cyber Defense

    Skills you'll gain: Threat Detection, Endpoint Security, Hardening, Firewall, Cybersecurity, Network Security, Cyber Attacks, Cyber Security Strategy, Cyber Operations, Authorization (Computing), Security Controls, Network Monitoring, Data Security, Security Software, Identity and Access Management, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    The Future of Payment Technologies

    Skills you'll gain: Payment Systems, Payment Processing, Financial Inclusion, FinTech, Mobile Banking, Credit/Debit Card Processing, Emerging Technologies, Transaction Processing, Security Controls, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    University of Colorado Boulder

    Advances in Generative AI

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Orchestration, AI Workflows, Generative AI, Responsible AI, Agentic Workflows, Generative Model Architectures, Security Management, AI Security, Large Language Modeling, Data Ethics, Risking, Verification And Validation, Fine-tuning, Model Evaluation, Scalability

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    The Golden Rule: Building Respect within the Workplace

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Authentic Leadership

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Content & Social Media Marketing

    Skills you'll gain: Content Marketing, Social Media Marketing, Social Media, Web Analytics and SEO, Content Management, Content Management Systems, Social Media Management, Social Media Content, Content Strategy, Social Media Strategy, LinkedIn, Digital Marketing Tools, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, MarTech, Productivity, Social Media Campaigns

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Voice for Social Content

    Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

1…353637…129

In summary, here are 10 of our most popular consumer behavior courses

  • Gestión de Marca: Tecnológico de Monterrey
  • International B2B (Business to Business) Marketing: Yonsei University
  • Fixed Income Instruments and Bond Yields: EDUCBA
  • Unity 2022 Fundamentals: Building 2D Games with C#: Packt
  • Fundamentals of Cyber Defense: Starweaver
  • The Future of Payment Technologies: University of Michigan
  • Advances in Generative AI: University of Colorado Boulder
  • The Golden Rule: Building Respect within the Workplace: Madecraft
  • Authentic Leadership: Madecraft
  • Content & Social Media Marketing: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok