Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Process Optimization, Customer Analysis, Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Business Metrics, Enterprise Risk Management (ERM), Environmental Issue, Business Ethics, Compliance Reporting, Risk Management, Performance Measurement, Social Impact, Corporate Strategy, Finance, Financial Services
Beginner · Specialization · 1 - 3 Months

University of Oxford
Skills you'll gain: Social Impact, Design Thinking, Organizational Leadership, Innovation, Strategic Planning, Community Development, Sustainable Development, Research and Design, Project Design, Business Planning, Stakeholder Analysis, Growth Strategies, Risk Management, Marketing Strategies, Quality Assurance
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Product Strategy, Data Ethics, AI Enablement, Hybrid Cloud Computing, Business Leadership, Compliance Training, Cloud Computing Architecture, Strategic Leadership, Generative AI, Data Strategy, Return On Investment, Artificial Intelligence, Data Governance, Key Performance Indicators (KPIs), Talent Management
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Market Analysis, Microsoft Copilot, AI Product Strategy, Marketing Planning, Marketing, Marketing Strategy and Techniques, Content Marketing, Data Ethics, Business Marketing, Marketing Communications, Generative AI, Strategic Thinking, AI Workflows, AI Personalization, Market Trend, Strategic Communication, Digital Marketing, Content Creation, Business Process
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours
Starweaver
Skills you'll gain: AI Enablement, Market Opportunities, Scalability, Entrepreneurship, Business Strategy, ChatGPT, Business Process Automation, Business Analysis, Responsible AI, Artificial Intelligence, Cost Reduction, Generative AI, Innovation, Automation, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months