• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • N

    Northeastern University

    Healthcare Consumerism and Implication for Care Delivery

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    GenAI for Execs & Business Leaders: Formulate Your Use Case

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Risk Analysis, Risk Mitigation, Strategic Thinking, IBM Cloud, AI Enablement, Brainstorming, LLM Application, New Business Development, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Homeland Security and Cybersecurity Future

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Legal Risk

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Effective Communication Skills

    Skills you'll gain: Active Listening, Verbal Communication Skills, Communication, Communication Strategies, Emotional Intelligence, Public Speaking, Persuasive Communication, Business Communication, Non-Verbal Communication, Conflict Management, Teamwork, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goodwill Industries International

    Client Intake, Assessments, Skill Analysis and Planning

    Skills you'll gain: Accountability, Recruitment, Client Services, Needs Assessment, Gap Analysis, Goal Setting, Consultative Approaches, Coaching, Action Oriented, Community Outreach, Rapport Building, Case Management, Critical Thinking, Overcoming Obstacles, Relationship Building, Strategic Partnership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Practical Vim Editor Commands On Linux

    Skills you'll gain: Linux Commands, Command-Line Interface, Unix Commands, Linux, File Management, Remote Access Systems

    4.4
    Rating, 4.4 out of 5 stars
    ·
    164 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, Data Visualization, Interactive Data Visualization, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Large Language Modeling, Data Validation, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI: Governance, Policy, and Emerging Regulation

    Skills you'll gain: Responsible AI, Governance, Data Governance, Data Ethics, Compliance Management, Generative AI, Artificial Intelligence, Stakeholder Management, Risk Analysis, Cost Benefit Analysis, Regulation and Legal Compliance, Organizational Strategy, Leadership and Management, Risk Management, Business Risk Management, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    85 reviews

    Intermediate · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Generative AI for Kids, Parents, and Teachers

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Anthropic Claude, ChatGPT, Generative AI, Creative Thinking, Brainstorming, Game Design, Cognitive flexibility, Critical Thinking, Problem Solving, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Becoming a Social Entrepreneur: Getting Started

    Skills you'll gain: Social Impact, Entrepreneurship, Systems Thinking, Problem Solving, Needs Assessment, Self-Awareness, Case Studies, Empathy, Resilience, Cultural Responsiveness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master Microsoft Excel: Apply, Analyze & Visualize Data

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Spreadsheet Software, Business Reporting, Data Visualization, Productivity Software, Data Management, Computer Literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Mixed · Course · 1 - 4 Weeks

1…352353354…834

In summary, here are 10 of our most popular brand management courses

  • Healthcare Consumerism and Implication for Care Delivery : Northeastern University
  • GenAI for Execs & Business Leaders: Formulate Your Use Case: IBM
  • Homeland Security and Cybersecurity Future: University of Colorado System
  • Effective Communication Skills: LearnKartS
  • Client Intake, Assessments, Skill Analysis and Planning: Goodwill Industries International
  • Practical Vim Editor Commands On Linux: Coursera
  • Chat with Your Data: Generative AI-Powered SQL Data Analysis: Vanderbilt University
  • Generative AI: Governance, Policy, and Emerging Regulation: University of Michigan
  • Generative AI for Kids, Parents, and Teachers: Vanderbilt University
  • Becoming a Social Entrepreneur: Getting Started: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok