• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Éxito Profesional

    Skills you'll gain: Work Breakdown Structure, Business Writing, Critical Thinking, Cash Management, Team Leadership, Negotiation, Time Management, Planning, Entrepreneurship, Financial Statements, Contract Negotiation, Financial Analysis, Project Schedules, Feasibility Studies, Verbal Communication Skills, Scheduling, Project Management, Staff Management, Finance, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Managing Project Risks and Changes

    Skills you'll gain: Project Performance, Communication Planning, Change Control, Project Management, Risk Analysis, Risk Management, Scope Management, Change Management, Project Documentation, Project Closure, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Learn to Program: The Fundamentals

    Skills you'll gain: Programming Principles, Debugging, Software Documentation, Python Programming, Computer Programming, Program Development, Integrated Development Environments, Data Structures, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Driving Operational Performance

    Skills you'll gain: Process Analysis, Operational Performance Management, Capacity Planning, Operational Analysis, Key Performance Indicators (KPIs), Operations Management, Operational Efficiency, Business Operations, Process Optimization, Business Metrics, Business Workflow Analysis, Performance Analysis, Business Process Management, Return On Investment, Customer Analysis, Resource Utilization, Customer experience improvement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Budgeting and Scheduling Projects

    Skills you'll gain: Cost Estimation, Project Schedules, Estimation, Quality Management, Milestones (Project Management), Project Planning, Project Management, Scheduling, Timelines, Work Breakdown Structure, Budgeting, Resource Allocation, Resource Management, Matrix Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Well Being & Self Care: for Physical and Mental Health

    Skills you'll gain: Stress Management, Mindfulness, Growth Mindedness, Behavioral Health, Personal Development, Health And Wellness Coaching, Self-Motivation, Self-Awareness, Mental Health, Resilience, Behavior Management, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Cloud Technology Consultant

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Large Language Modeling, Amazon CloudWatch, AWS CloudFormation, Amazon DynamoDB, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, Prompt Engineering, IT Automation, Cloud Computing, Extract, Transform, Load, Software Architecture, Cloud Computing Architecture, Cloud Management, Data Management, Problem Solving, Teamwork

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cloud Computing

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Cloud Development, Cloud Storage, Emerging Technologies, Cloud-Native Computing, Cloud Management, Hybrid Cloud Computing, IBM Cloud, Virtual Machines, Serverless Computing, Technical Services, DevOps

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Vital Signs: Understanding What the Body Is Telling Us

    Skills you'll gain: Vital Signs, Respiration, Respiratory Care, Pulmonology, Pain Management, Physiology, Health Assessment, Cardiology, Thermal Management, Neurology, Patient Evaluation, Anatomy, Clinical Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Mixed · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…363738…834

In summary, here are 10 of our most popular brand management courses

  • IBM Product Owner: IBM
  • Éxito Profesional: University of California, Irvine
  • Managing Project Risks and Changes: University of California, Irvine
  • Learn to Program: The Fundamentals: University of Toronto
  • Driving Operational Performance: University of Pennsylvania
  • Budgeting and Scheduling Projects: University of California, Irvine
  • Well Being & Self Care: for Physical and Mental Health: Coursera
  • AWS Cloud Technology Consultant: Amazon Web Services
  • Introduction to Cloud Computing: IBM
  • Social Media Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok