• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California San Diego

    Linux Tools for Text Processing

    Skills you'll gain: Linux Commands, Linux, Unix Commands, Linux Administration, Data Processing, Text Mining, Command-Line Interface, Data Manipulation, Unix, Scripting, Automation, File Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Washington

    머신 러닝 기초: 사례 연구 접근 방식

    Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Machine Learning, Deep Learning, Jupyter, Supervised Learning, Predictive Analytics, Classification Algorithms, Image Analysis, Unsupervised Learning, Computer Vision, Text Mining, Natural Language Processing, Python Programming

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Creating a Data Transformation Pipeline with Cloud Dataprep

    Skills you'll gain: Data Manipulation, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Analytics

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Managing Data as a Product: Scalable Data Architectures

    Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Python and Statistics Foundations

    Skills you'll gain: Matplotlib, Data Visualization, Probability & Statistics, Plotly, Statistical Analysis, Data Visualization Software, Statistical Hypothesis Testing, Seaborn, Data Science, Programming Principles, Pandas (Python Package), Statistics, Descriptive Statistics, Data Analysis, NumPy, Probability Distribution, Exploratory Data Analysis, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Monetization: Collaborate with Brands

    Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Copilot for Beginners: Sales Data Analysis in Excel

    Skills you'll gain: Microsoft Copilot, Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Artificial Intelligence

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك

    Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Steigere den Zugriff auf dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    معرفة اهتمامات الجمهور عبر رؤى الجمهور على فيسبوك

    Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Planning: Manage Content Like a Pro

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…369370371…457

In summary, here are 10 of our most popular marketing analytics courses

  • Linux Tools for Text Processing: University of California San Diego
  • 머신 러닝 기초: 사례 연구 접근 방식: University of Washington
  • Creating a Data Transformation Pipeline with Cloud Dataprep: Google Cloud
  • Managing Data as a Product: Scalable Data Architectures: Packt
  • Python and Statistics Foundations: Edureka
  • Facebook Monetization: Collaborate with Brands: Coursera
  • Copilot for Beginners: Sales Data Analysis in Excel: Coursera
  • كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك: Coursera
  • Mastering Sales Negotiations and Closure: LearnQuest
  • Steigere den Zugriff auf dein Instagram Business Profil: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok