• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Perspectivas en Transformación Digital: Inclusión Financiera

    Skills you'll gain: Financial Inclusion, FinTech, Digital Transformation, Mobile Banking, Analytics, Financial Services, Innovation, Banking, User Centered Design, Talent Management, Customer experience improvement, Needs Assessment, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Strategic Growth Leadership for Managers

    Skills you'll gain: Growth Strategies, Strategic Leadership, Sales Strategy, Business Leadership, Customer Relationship Management, Leadership Development, Business Development, Team Motivation, Business Strategy, Leadership, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Business Planning, Team Management, Communication, Risk Analysis, Growth Mindedness, Key Performance Indicators (KPIs)

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Course Development, AI Enablement, Entrepreneurship, Product Automation, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Email Marketing, Search Engine Optimization, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Personas to Represent Targeted Users in Miro

    Skills you'll gain: Persona (User Experience), User Experience Design, User Interface (UI), Miro AI, User Experience, User Centered Design, Customer Insights, Collaborative Software, Diversity and Inclusion, Product Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Machine Learning with Spark on Google Cloud Dataproc

    Skills you'll gain: Model Evaluation, Apache Spark, Google Cloud Platform, Logistic Regression, Predictive Modeling, Big Data, Data Preprocessing, Applied Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Equity Capital Markets: Analyze & Forecast IPOs

    Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer un compte Instagram professionnel

    Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت

    Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Management, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…394395396…458

In summary, here are 10 of our most popular marketing analytics courses

  • Perspectivas en Transformación Digital: Inclusión Financiera: Banco Interamericano de Desarrollo
  • Strategic Growth Leadership for Managers: Packt
  • Launch Digital Products with ChatGPT & AI: LearnKartS
  • Create Personas to Represent Targeted Users in Miro: Coursera
  • Basic Inferential Statistics for Psychology: American Psychological Association
  • Mastering Digital Prospecting Foundations: LearnQuest
  • Machine Learning with Spark on Google Cloud Dataproc: Google Cloud
  • Equity Capital Markets: Analyze & Forecast IPOs: EDUCBA
  • Uncover Product Insights: Analyze User Funnels: Coursera
  • Comment créer un compte Instagram professionnel: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok