• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Consumer Behaviour, AI Enablement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Bring Your Story to Life – Video Post-Production

    Skills you'll gain: Adobe Premiere, Post-Production, Video Editing, Video Production, Adobe Creative Cloud, Media Production, Editing, Storyboarding, Graphic and Visual Design, Multimedia, Storytelling, Timelines, File Management, Creativity, Quality Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Water: an essential resource

    Skills you'll gain: Water Quality, Water Sustainability, Water Resource Management, Sustainable Development, Environmental Engineering, Hydrology, Environmental Monitoring, Civil Engineering, Sustainable Design, Human Centered Design, Risk Analysis, Continuous Monitoring, Internet Of Things, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Practice Exam for Certified Scrum Master (CSM) Certification

    Skills you'll gain: Agile Methodology, Sprint Retrospectives, Agile Project Management, Sprint Planning, User Story, Backlogs, Goal Setting, Team Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    60 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Chemical Hazards: Toxicology & Reactivity

    Skills you'll gain: Chemical Engineering, Process Engineering, Hazard Communication (HazCom), Hazard Analysis, Occupational Health, Environment Health And Safety, Safety Training, Safety Standards, Accident Prevention, Personal protective equipment, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Problem Solving, Customer Analysis, Presentations, Creative Thinking, Target Audience, Brainstorming, Customer Insights, Market Opportunities, Team Oriented, Ideation, Market Research, Solution Design, Business Research, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Dubai College of Tourism

    Travel Agency Operations

    Skills you'll gain: Booking (Sales), Travel Arrangements, Selling Techniques, Sales, Hospitality, Client Services, Office Procedures, Financial Analysis, Workflow Management, Proposal Development, Document Management, Customer Communications Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Reliable Cloud Infrastructure: Design and Process em Português Brasileiro

    Skills you'll gain: Microservices, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Restful API, Google App Engine, Kubernetes, Cloud Security, CI/CD, Cloud Computing, Google Cloud Platform, Site Reliability Engineering, Cloud Storage, DevOps, Hybrid Cloud Computing, Service Level, Network Architecture, System Design and Implementation, Service Level Agreement, System Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Contract Types and Terms

    Skills you'll gain: Legal Risk, Contract Management, Contract Review, Risk Mitigation, Contract Compliance, Procurement, Vendor Contracts, Purchasing, Contract Negotiation, Strategic Sourcing, Decision Making, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • T

    Tally Education and Distribution Services Private Limited

    Basics of Statutory Compliance and Taxation

    Skills you'll gain: Accounting Software, Accounting and Finance Software, Tax Returns, Data Import/Export, Tax Management, Tax, Tax Compliance, Bookkeeping, Billing & Invoicing, Ledgers (Accounting), Financial Accounting, Financial Reporting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    المالية لغير الخبراء الماليين

    Skills you'll gain: Financial Analysis, Business Planning, Financial Statements, Financial Acumen, Cost Management, Profit and Loss (P&L) Management, Financial Reporting, Financial Management, Accounting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    A General Approach to Risk Management

    Skills you'll gain: Risk Management, Risk Management Framework, Threat Management, Operational Risk, Enterprise Risk Management (ERM), Business Risk Management, Cyber Risk, Risk Mitigation, Risk Analysis, Governance Risk Management and Compliance, Continuous Improvement Process

    4.9
    Rating, 4.9 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

1…398399400…834

In summary, here are 10 of our most popular brand management courses

  • Advanced Digital Marketing: University of Maryland, College Park
  • Bring Your Story to Life – Video Post-Production: University of Colorado Boulder
  • Water: an essential resource: Politecnico di Milano
  • Practice Exam for Certified Scrum Master (CSM) Certification: SkillUp
  • Chemical Hazards: Toxicology & Reactivity: University of California, Davis
  • Technology & Entrepreneurship: Arizona State University
  • Travel Agency Operations: Dubai College of Tourism
  • Reliable Cloud Infrastructure: Design and Process em Português Brasileiro: Google Cloud
  • Contract Types and Terms: Coursera
  • Basics of Statutory Compliance and Taxation: Tally Education and Distribution Services Private Limited

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok