Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of California, Davis
Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing
Intermediate · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Web Analytics and SEO, Information Architecture, Technical Support
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Driving engagement, Style Guides, Marketing Design, Storyboarding, Instagram, Graphic Design, Storytelling, Brand Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Business Systems Analysis, Cloud Computing, Benchmarking, Vendor Management, Scalability, Hybrid Cloud Computing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Multimedia, Media Production, Content Creation, Storytelling, Storyboarding, Visual Design, Adobe Creative Cloud, Design, Graphic and Visual Design, Web Content, Infographics, Animations, Digital Media Strategy, Blogs, Editing, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months