• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Workplace Communication Skills for Managers

    Skills you'll gain: Leadership Development, Leadership, Professional Development, Conflict Management, Interpersonal Communications, Communication Strategies, Strategic Leadership, People Management, Communication, Behavior Management, Business Communication, Team Management, Corporate Communications, Emotional Intelligence, Strategic Communication, Negotiation, Meeting Facilitation, Active Listening, Relationship Building, Business Management

    Intermediate · Course · 3 - 6 Months

  • B

    Banco Interamericano de Desarrollo

    Sustainable Digital Impact: Agritech Startup Ecosystems

    Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Sustainable Development, Business Technologies, Strategic Partnership, Corporate Strategy, Technology Strategies, Stakeholder Analysis, Innovation, Economic Development, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Strategic Thinking, Market Research, Information Privacy, Ethical Standards And Conduct, Governance, Strategic Leadership, Artificial Intelligence, Market Analysis, Diversity and Inclusion, Regulatory Requirements, Social Studies

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AWS Data Processing and Analysis

    Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Product Manager's Interview Playbook: Strategies for Success

    Skills you'll gain: Product Design, Product Management, Interviewing Skills, Product Lifecycle Management, Product Roadmaps, Case Studies, Stakeholder Communications, Portfolio Management, Estimation, Product Strategy, Storytelling, Technical Communication, Communication, Analysis, Complex Problem Solving, Prioritization, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Health Informatics Capstone & Innovation Project

    Skills you'll gain: Responsible AI, Health Technology, Health Informatics, Clinical Informatics, Electronic Medical Record, Technology Roadmaps, Patient Flow, Public Health, Innovation, Healthcare Project Management, Systems Integration, Artificial Intelligence, Data Analysis, Data Ethics, Interoperability, Emerging Technologies, Solution Design, Model Evaluation, Application Programming Interface (API), Project Management

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Programmez du contenu pour vos réseaux sociaux avec Later

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Instagram, Scheduling, Facebook, Pinterest, LinkedIn, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IESE Business School

    Dominando el arte de escalar y convencer a los inversores

    Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Negotiation, Market Trend

    Beginner · Course · 1 - 3 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Modern Databases

    Skills you'll gain: MongoDB, Redis, NoSQL, Database Management Systems, Database Systems, Operational Databases, Databases, Data Store, Amazon DynamoDB, Relational Databases, Database Design, Apache Kafka, Database Management, SQL, Distributed Computing, Databricks, Big Data, Data Architecture, Data Modeling, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Sending and Scheduling Dashboards in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Presentation, Data Visualization, Data Visualization Software, Google Cloud Platform, Data Sharing, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Consuming Customer Specific Datasets from Data Sharing Partners using BigQuery

    Skills you'll gain: Google Cloud Platform, Data Sharing, Big Data, Data Access, Cloud Computing, Cloud Security, Data Integration, Data Management, Data Visualization

    Beginner · Project · Less Than 2 Hours

1…402403404…457

In summary, here are 10 of our most popular marketing analytics courses

  • Workplace Communication Skills for Managers: Packt
  • Sustainable Digital Impact: Agritech Startup Ecosystems: Banco Interamericano de Desarrollo
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Master Ethical & AI-Driven Market Decision-Making: EDUCBA
  • AWS Data Processing and Analysis: Packt
  • Product Manager's Interview Playbook: Strategies for Success: Board Infinity
  • Health Informatics Capstone & Innovation Project: Illinois Tech
  • Programmez du contenu pour vos réseaux sociaux avec Later: Coursera
  • Dominando el arte de escalar y convencer a los inversores: IESE Business School
  • Modern Databases: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok