• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    40 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Agile Project Management

    Skills you'll gain: Agile Project Management, Scrum (Software Development), Sprint Planning, Emotional Intelligence, Backlogs, Scaled Agile Framework, Negotiation, Sprint Retrospectives, Agile Software Development, Program Management, Brainstorming, Prioritization, User Story, Creative Thinking, Innovation, Project Portfolio Management, Leadership, Organizational Leadership, Problem Solving, Project Controls

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 3 - 6 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Villes africaines I: Introduction à la planification urbaine

    Skills you'll gain: Governance, Climate Change Adaptation, Land Management, Community Development, Environmental Issue, Sustainable Development, Public Policies, Finance, Property and Real Estate, Socioeconomics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Houston

    Value-Based Care: Reimbursement Models

    Skills you'll gain: Value-Based Care, ICD Coding (ICD-9/ICD-10), Medical Coding, CPT Coding, Managed Care, Medical Billing, Payment Systems, Health Systems, Patient Safety, Health Policy, Health Care, Medicare, Risk Management, Health Education, Public Health

    4.4
    Rating, 4.4 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    West Virginia University

    Compensation, Expenses and Quotas

    Skills you'll gain: Expense Management, Sales Management, Operating Expense, Compensation Strategy, Travel Arrangements, Transportation Operations, Compensation Management, Sales Strategy, Sales, Cost Control, Performance Metric, Goal Setting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alfaisal University | KLD

    إتقان الإدارة المالية | Mastering Financial Management

    Skills you'll gain: Working Capital, Financial Analysis, Financial Management, Budget Management, Investment Management, Risk Management, Return On Investment, Risk Analysis, Financial Modeling, Cash Management, Business Metrics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • K

    Kennesaw State University

    Developing a Leadership Framework

    Skills you'll gain: Crisis Management, Organizational Leadership, Leadership Development, Leadership, Strategic Leadership, Team Leadership, Business Leadership, Leadership and Management, Dealing With Ambiguity, Professional Development, Strategic Decision-Making, Organizational Change, People Development, Innovation, Decision Making, Emotional Intelligence, Learning Styles, Relationship Building, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tencent Cloud

    Tencent Cloud Practitioner

    Skills you'll gain: Data Storage Technologies, Cloud Computing, Cloud Platforms, Cloud Storage, Cloud Security, Cloud Services, Databases, Public Cloud, Relational Databases, Virtual Machines, Virtual Networking, Load Balancing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

1…427428429…834

In summary, here are 10 of our most popular brand management courses

  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Agile Project Management: University of Maryland, College Park
  • Villes africaines I: Introduction à la planification urbaine: École Polytechnique Fédérale de Lausanne
  • Value-Based Care: Reimbursement Models: University of Houston
  • Compensation, Expenses and Quotas: West Virginia University
  • How to Create an Instagram Business Account: Coursera
  • إتقان الإدارة المالية | Mastering Financial Management: Alfaisal University | KLD
  • AI Innovation & Product Strategy: Starweaver
  • Developing a Leadership Framework: Kennesaw State University
  • Product Development for Technical Managers: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok