Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Histogram, Analysis, Exploratory Data Analysis, Software Installation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Analysis Expressions (DAX), Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Data Literacy, Data Analysis, Trend Analysis, Data Presentation, Analytical Skills, Analysis, Data Visualization, Logical Reasoning, Arithmetic, Estimation, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability
Mixed · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Lead Generation, HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Sales Process, Customer Relationship Management (CRM) Software, Dashboard, Project Implementation, Campaign Management, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Business Metrics, Email Marketing
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Data Preprocessing, Workforce Management, Advanced Analytics, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Server Side, Application Deployment, Apache Tomcat, Apache, Web Design, Front-End Web Development, PHP (Scripting Language), Application Servers, User Interface and User Experience (UI/UX) Design, Full-Stack Web Development, HTML and CSS, Web Development, UI Components, Web Servers, Email Automation, Usability, Development Testing, Interactive Design, Java Platform Enterprise Edition (J2EE), Web Analytics and SEO
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: Build Tools, CI/CD, Software Development Tools, Java, Gradle, Apache Maven, MLOps (Machine Learning Operations), Package and Software Management, Dependency Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Predictive Analytics, Regression Analysis, Supervised Learning, Data Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Data Cleansing, Statistical Modeling, Data Transformation, Correlation Analysis, Seaborn, Pandas (Python Package), Matplotlib
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Deep Learning, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks