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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    L

    LearnQuest

    Advanced Lead Qualification and Pipeline Management

    Skills you'll gain: Sales Pipelines, Closing (Sales), Sales Process, Prospecting and Qualification, Negotiation, Sales Training, Sales Strategy, Customer Analysis, Sales Enablement, Marketing Analytics, Customer Relationship Management (CRM) Software, Account Management, Customer Success Management, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Regression Analysis, Excel Formulas, Business Modeling, Simulation and Simulation Software, Operations Research, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software, Process Optimization, Decision Tree Learning

    4.2
    Rating, 4.2 out of 5 stars
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    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Universiteit Leiden

    Miracles of Human Language: An Introduction to Linguistics

    Skills you'll gain: Language Competency, Language Learning, Anthropology, English Language, Communication Disorders, Cultural Diversity, Interviewing Skills, Vocabulary, Grammar, Social Sciences, Sociology, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Introduction to Academic Writing

    Skills you'll gain: Writing, Writing and Editing, Research, Peer Review, Research Methodologies, Media and Communications, Journals, Research and Design, Policy Analysis, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Descriptive Statistics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Collection, Statistics, Data Modeling, Statistical Analysis, Business Analytics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    Ludwig-Maximilians-Universität München (LMU)

    Nutrition and Lifestyle in Pregnancy

    Skills you'll gain: Maternal Health, Prenatal Care, Child Health, Patient Education And Counseling, Nutrition Counseling, Preventative Care, Clinical Nutrition, Nutrition and Diet, Food Safety and Sanitation, Medical Science and Research, Endocrinology

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
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    Yale University

    Overcoming Dyslexia

    Skills you'll gain: Disabilities, Differentiated Instruction, School Counseling, Special Education, Adaptive Equipment, Literacy, Individualized Education Programs (IEP), Diagnostic Tests, Working With Children, Psychological Evaluations, Overcoming Obstacles, Student Support and Services, Resilience, Learning Strategies, Academic Advising, Law, Regulation, and Compliance, Advocacy

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Data Analysis, User Feedback, Customer Relationship Management (CRM) Software, Market Research, Business Software, Cloud Applications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    424 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Connect Google Ads & Analytics Data: Coursera
  • Advanced Lead Qualification and Pipeline Management: LearnQuest
  • Marketing Verde: Universidad de los Andes
  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • Miracles of Human Language: An Introduction to Linguistics: Universiteit Leiden
  • Introduction to Academic Writing: O.P. Jindal Global University
  • Meta Marketing Science Certification Prep: Meta
  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
  • Nutrition and Lifestyle in Pregnancy: Ludwig-Maximilians-Universität München (LMU)
  • Mindware: Critical Thinking for the Information Age : University of Michigan

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