Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Statistical Reporting, Plot (Graphics), Logistic Regression, Data Visualization, Graphing, Dimensionality Reduction, Data Mining, Analytics, Predictive Analytics, Big Data, Data Analysis, Statistical Modeling, R (Software), Data Visualization Software, Predictive Modeling, Data Modeling, Data-Driven Decision-Making
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Generative AI, Vector Databases, Google Cloud Platform, Cloud Applications, Databases, NoSQL, Database Management Systems, Database Design, Cloud Development, Database Application, Relational Databases, Transaction Processing, Analytics, Data Migration, Scalability
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Earn a degree
Degree · 1 - 4 Years

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management
Earn a degree
Degree · 1 - 4 Years
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Model Training, Data Warehousing, Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Customer Retention, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

University of Huddersfield
Skills you'll gain: Linear Algebra, Graph Theory, Statistical Software, Computational Logic, Integral Calculus, Matplotlib, Probability & Statistics, Statistical Programming, Plot (Graphics), Calculus, R Programming, Differential Equations, Data Processing, Data Visualization Software, Applied Mathematics, Theoretical Computer Science, Logical Reasoning, General Mathematics, Advanced Mathematics, Mathematical Modeling
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Deep Learning, Reinforcement Learning, Data Storytelling, Computer Vision, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Financial Modeling, Environmental Management Systems, Data-Driven Decision-Making, Descriptive Analytics, Simulations, Presentations
Earn a degree
Degree · 1 - 4 Years
University of North Texas
Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Global Marketing, Design Thinking, Public Policies, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Economics, Policy, and Social Studies, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: User Story, Software Testing, Test Automation, Unified Modeling Language, Version Control, Test Driven Development (TDD), Software Architecture, Maintainability, JavaScript Frameworks, Usability, Web Content Accessibility Guidelines, Test Script Development, Continuous Integration, Application Frameworks, Git (Version Control System), Software Design, Regression Testing, Test Data, Software Design Patterns, Angular
Credit offered
Mastertrack · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Dashboard, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Predictive Modeling, Organizational Leadership, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Game Theory, Business Strategy, Product Lifecycle Management, Microsoft Excel
Earn a degree
Degree · 1 - 4 Years

Coursera
Skills you'll gain: End User Training and Support, Product Support, Technical Support, Technical Documentation, Collaborative Software, Self Service Technologies, Software Documentation, Product Knowledge, Technical Communication, Scalability, Information Management, Product Development, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks