• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • B

    Board Infinity

    Impactful Workplace Communication for Career Launch

    Skills you'll gain: Professionalism

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Beyond the Basics: Expand Your Copilot for Sales Expertise

    Skills you'll gain: Microsoft Copilot, Forecasting, Responsible AI, Sales Pipelines, Sales Strategy, Sales, Sales Enablement, Enterprise Sales, Sales Management, Microsoft Power Platform, Solution Selling, AI Enablement, Customer Relationship Management (CRM) Software, Microsoft 365, Microsoft Teams, Prompt Engineering, Data Integration, Data Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Arranging and Visualizing Data in R

    Skills you'll gain: Exploratory Data Analysis, Rmarkdown, R (Software), Tidyverse (R Package), Statistical Visualization, Data Visualization, Data Visualization Software, R Programming, Ggplot2, Data Wrangling, Scatter Plots, Data Manipulation, Histogram, Scripting, Package and Software Management, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Hospitality Management, Hospitality, Customer Analysis, Innovation, Customer Insights, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Collaboration, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Better Learning

    Skills you'll gain: Learning Strategies, Human Learning, Mental Concentration, Productivity, Psychology, Time Management, Critical Thinking, Self-Awareness, Self-Discipline

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Google Cloud でデータレイクとデータ ウェアハウスを構築する

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Data Governance, Data Infrastructure, Data Management, Advanced Analytics, Data Architecture, Cloud Storage, Data Storage, Big Data, Applied Machine Learning, Data Security, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Forming, Funding, and Launching a Technology Startup Company

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Intellectual Property, Financial Modeling, Entrepreneurship, Income Statement, Engineering Management, Legal Risk, Business Strategies, Technology Strategies, Organizational Development, Business Modeling, Cash Flows, Business Development, New Business Development, Risk Analysis, Engineering

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    القيادة

    Skills you'll gain: Team Motivation, Business Ethics, Emotional Intelligence, Empathy & Emotional Intelligence, Leadership and Management, Business Leadership, Decision Making, Waterfall Methodology, Leadership, Self-Motivation, Organizational Leadership, Communication, Project Management Life Cycle, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Architecting with Google Kubernetes Engine: Production en Español

    Skills you'll gain: Kubernetes, CI/CD, Google Cloud Platform, Continuous Integration, Role-Based Access Control (RBAC), Continuous Deployment, Application Performance Management, Authorization (Computing), Cloud Storage, Cloud Applications, Data Storage Technologies, Authentications, System Monitoring, Managed Services, Database Management Systems, Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Introduction to Git and GitHub Basics

    Skills you'll gain: GitHub, Version Control, Git (Version Control System), Unix Commands, Unix Shell, Software Versioning, Linux Commands, Command-Line Interface, Software Configuration Management, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

1…535536537…834

In summary, here are 10 of our most popular brand management courses

  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Impactful Workplace Communication for Career Launch: Board Infinity
  • Beyond the Basics: Expand Your Copilot for Sales Expertise: Microsoft
  • Arranging and Visualizing Data in R : University of Michigan
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Better Learning: American Psychological Association
  • AI For Business: Alex Genadinik
  • Google Cloud でデータレイクとデータ ウェアハウスを構築する: Google Cloud
  • Forming, Funding, and Launching a Technology Startup Company: University of Colorado Boulder
  • القيادة : University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok