Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of Michigan
Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content Accessibility Guidelines, Web Design and Development, Usability, Semantic Web, Cascading Style Sheets (CSS), Cloud Hosting, Web Servers, Data Validation, Web Development Tools
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Agentic systems, Agentic Workflows, LLM Application, Productivity, Email Automation, AI Personalization, Make.com, AI Enablement, AI Workflows, OpenAI, Expense Management, Expense Reports, Large Language Modeling, Artificial Intelligence, Automation
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: HTML and CSS, Ajax, Javascript, Responsive Web Design, Front-End Web Development, Web Design, Web Applications, Cascading Style Sheets (CSS), Development Environment, Web Development Tools, Web Content Accessibility Guidelines
Mixed · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing
Mixed · Course · 1 - 3 Months

The Museum of Modern Art
Skills you'll gain: Performing Arts, Art History, Electronic Media, Aesthetics, Creativity, Design, Liberal Arts, Content Creation, Multimedia, Photo/Video Production and Technology, Social Justice
Beginner · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, AI Personalization, Responsible AI, Data Ethics, Education Software and Technology, AI Enablement, Digital pedagogy, Learning Management Systems, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, Deep Learning, Ethical Standards And Conduct, Information Privacy, Machine Learning, Context Management
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Prompt Engineering, Kubernetes, Cloud Security, Containerization, OAuth, Cloud Storage, Cloud Services, Application Deployment, Virtual Machines, Virtual Networking, Security Controls, Cloud Computing, Threat Management, Application Security, Data Security
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months