• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Value Propositions, Financial Management, Customer experience improvement, Financial Analysis, Innovation, Finance, Business Strategy, Recruitment, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    HR Training and Talent Management

    Skills you'll gain: Succession Planning, Talent Recruitment, Talent Acquisition, Performance Appraisal, Employee Onboarding, Full Cycle Recruitment, Recruitment Strategies, Workforce Planning, Human Resource Strategy, Human Resources Management and Planning, Performance Review, Strategic Planning, Organizational Strategy, Human Resources, Job Analysis, Strategic Leadership, Performance Measurement, Business Planning, Performance Management, Recruitment

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Inspired Leadership

    Skills you'll gain: Coaching, Negotiation, Emotional Intelligence, Empathy & Emotional Intelligence, Empathy, Employee Coaching, Leadership Development, Compassion, Leadership, Organizational Change, Organizational Leadership, Organizational Development, Rapport Building, Culture Transformation, Team Leadership, People Development, Strategic Leadership, Active Listening, Case Studies, Professional Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    879 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Statistics with Python

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Data Visualization, Plot (Graphics), Matplotlib, Statistical Visualization, Statistical Software, Probability & Statistics, Model Evaluation, Statistical Programming, Data-Driven Decision-Making, Seaborn, Statistical Analysis, Jupyter, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Script Sprint Duplication

    Skills you'll gain: Project Schedules, Application Programming Interface (API), IT Automation, Scheduling, Scripting, Sprint Planning, Project Management Software, Performance Metric, Automation, Restful API, Scripting Languages, Operational Efficiency, Business Metrics, Performance Measurement, Process Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Achieving Excellence in Fundraising

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Philanthropy, Budget Management, Advocacy, Grant Writing, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Grant Applications, Campaign Management, Promotions and Campaigns, Digital Marketing, Social Impact, Marketing Strategies, Proposal Development, Strategic Partnership, Crisis Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Professional Fundamentals

    Skills you'll gain: Consulting, Relationship Management, Business Consulting, Management Consulting, Product Strategy, SAP Applications, Technical Consulting, Relationship Building, Project Management, Project Management Life Cycle, Consultative Approaches, Project Implementation, Agile Methodology, Company, Product, and Service Knowledge, Waterfall Methodology, Solution Delivery, Systems Thinking, Business Transformation, Design Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Six Sigma Yellow Belt

    Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Root Cause Analysis, Lean Methodologies, Process Improvement, Data Collection, Quality Improvement, Process Optimization, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Process Improvement and Optimization, Probability Distribution, Regression Analysis, Project Design, Quality Assessment, Project Schedules, Business Process, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Financial Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Return On Investment, Risk Management, Balance Sheet, Accounts Receivable, Accounts Payable and Receivable, Inventory Control, Business Risk Management, Credit Risk, Income Statement, Financial Acumen, Risk Mitigation, Operational Risk, Resource Allocation, Financial Analysis, Cash Flows, Strategic Decision-Making, Operational Efficiency, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    437 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    U

    University of California, Santa Cruz

    Managing AI Deployment Projects, Part 1

    Skills you'll gain: Project Management Institute (PMI) Methodology, Responsible AI, Stakeholder Engagement, Stakeholder Management, Project Management Life Cycle, Feasibility Studies, Data Preprocessing, Artificial Intelligence, Project Management, Stakeholder Analysis, Project Scoping, Data Ethics, Data Management, Generative AI, Data Pipelines, Data Governance, Data Quality, Business Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Organizational Diagnosis and Change Management

    Skills you'll gain: Organizational Development, Leadership and Management, Leadership Studies, Organizational Change, Change Management, Organizational Effectiveness, Organizational Leadership, Organizational Structure, Program Evaluation, Interpersonal Communications, Performance Improvement, Operational Analysis, Organizational Strategy, Gap Analysis, Business Transformation, Employee Surveys, Decision Support Systems, Coordination, Data Collection

    Mixed · Course · 1 - 4 Weeks

1…555657…834

In summary, here are 10 of our most popular brand management courses

  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • HR Training and Talent Management: EDUCBA
  • Inspired Leadership: Case Western Reserve University
  • Launch Your Online Business: The State University of New York
  • Statistics with Python: University of Michigan
  • Script Sprint Duplication: Coursera
  • Achieving Excellence in Fundraising: John Wiley & Sons
  • SAP Professional Fundamentals: SAP
  • Six Sigma Yellow Belt: Kennesaw State University
  • Financial Management: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok