Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Data Visualization
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Marketing Operations, Sales Management, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration, Conflict Management
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Integration, Data Cleansing, Data Wrangling, Extract, Transform, Load, Data Preprocessing, Data Modeling, Business Intelligence, Data Visualization Software, Data Quality, Data Analysis
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermediate · Course · 1 - 4 Weeks