• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'avenir de la décision : connaître et agir en complexité

    Skills you'll gain: Strategic Decision-Making, Decision Making, Complex Problem Solving, Systems Thinking, Consumer Behaviour, Risk Management, Business Management, Cultural Diversity, Organizational Effectiveness, Industrial and Organizational Psychology, Social Sciences, Economics, Policy, and Social Studies, Business, Market Research, Leadership, Psychology, Innovation, Technology Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    385 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Biostatistics Study Design and Analysis for Grant Writing

    Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Statistical Reporting, Science and Research

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Hospital Experience, Pharmaceuticals, Organizational Structure, Market Opportunities, Medical Equipment, Health Care

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EIT Digital

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Ideation, Business Modeling, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Statistical Inference, Business Analytics, Supply And Demand, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Statistics, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Economics, Peer Review, Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Timelines, Real Estate, Finance, Business Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Cognitive flexibility, Psychology, Compassion, Learning Theory, Social Skills, Empathy, Anthropology, Train The Trainer, Experimentation, Research, General Science and Research, Scientific Methods, Cultural Diversity, Cooperation, Non-Verbal Communication, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Drive Engagement, Content Strategy, LinkedIn, Facebook, Campaign Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Empower School of Health

    Technological advancement in Healthcare

    Skills you'll gain: Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Health Informatics, Responsible AI, Clinical Research Ethics, Emerging Technologies, Healthcare Industry Knowledge, Digital Transformation, Health Systems, Health Disparities, Health Care, Health Equity, Information Privacy, Blockchain, Cloud Storage, Robotic Process Automation, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences

    Skills you'll gain: Research, Science and Research, General Science and Research, Scientific Methods, Physical Science, Physics, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    956 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research and analysis for tech industries
market research & business intelligence mastery
market research essentials for marketing management
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
1…585960…342

In summary, here are 10 of our most popular market research courses

  • L'avenir de la décision : connaître et agir en complexité: ESSEC Business School
  • Biostatistics Study Design and Analysis for Grant Writing: University of Colorado System
  • Healthcare Marketplace: University of Minnesota
  • Innovation & Entrepreneurship - From Basics to Open Innovation: EIT Digital
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Meta Marketing Science Certification Prep: Meta
  • Construction Management: Columbia University
  • Marketing Verde: Universidad de los Andes
  • Dog Emotion and Cognition: Duke University
  • Marketing con Redes Sociales: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok