• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • N

    National Taiwan University

    International Communication and East Asian Affairs (1)

    Skills you'll gain: Media and Communications, International Relations, Electronic Media, Journalism, Branding, Cultural Diversity, Telecommunications, Digital Communications, Political Sciences, Diplomacy, Digital Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    OpenAI: Consistent Response Strategies

    Skills you'll gain: Prompt Engineering, OpenAI, Large Language Modeling, ChatGPT, LLM Application, Generative AI, Technical Communication, AI Personalization, Context Management, Transfer Learning, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    AI Principles with Edge Computing

    Skills you'll gain: Artificial Intelligence, Internet Of Things, Unsupervised Learning, Python Programming, Deep Learning, Machine Learning, Convolutional Neural Networks, Image Analysis, Artificial Neural Networks, Reinforcement Learning, Data Preprocessing, Natural Language Processing, Model Evaluation

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Feedback Loops: Team Feedback

    Skills you'll gain: Constructive Feedback, Team Performance Management, Team Building, Teamwork, Team Management, Professional Development, Collaboration, Innovation, Resource Allocation, People Management, Diversity and Inclusion, Communication

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Excel Essentials

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Visualization, Data Analysis Software, Productivity Software, Data Security, Data Validation, Data Management, Workflow Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Liderar equipes

    Skills you'll gain: Team Building, Team Management, Teamwork, Team Leadership, Trustworthiness, Conflict Management, Collaboration, Performance Management, Leadership, Goal Setting, Organizational Structure, Lifelong Learning, Innovation, Employee Performance Management, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    An Overview of the U.S. Healthcare System

    Skills you'll gain: Health Systems, Managed Care, Patient-centered Care, Healthcare Industry Knowledge, Medicaid, Health Care Administration, Health Care, Medicare, Health Policy, Health Disparities, Health Equity, Cultural Diversity, Diversity Awareness, Telehealth, Economics, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Analysis, Investments, R Programming, Machine Learning, Statistical Analysis, Financial Analysis, Logistic Regression, Financial Data, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

1…626627628…834

In summary, here are 10 of our most popular brand management courses

  • International Communication and East Asian Affairs (1): National Taiwan University
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
  • OpenAI: Consistent Response Strategies: Coursera
  • Google Ads Search Certification Preparation: Aptly
  • AI Principles with Edge Computing: L&T EduTech
  • Feedback Loops: Team Feedback: University of Michigan
  • Excel Essentials: Packt
  • Liderar equipes: University of Michigan
  • تحليلات التسويق: University of Virginia
  • Procurement Strategies: Airbus Beyond

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok