Master AI-powered marketing and start running smarter, higher-ROI campaigns within weeks. Marketing is changing faster than most teams can keep up. This course gives you practical AI skills to work ahead of the curve — not catch up to it.
AI for Marketing
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Use AI to personalize campaigns at scale and improve customer engagement across email, social, and paid channels.
Apply predictive analytics to forecast trends, segment audiences, and optimize spend before campaigns go live.
Automate repetitive marketing workflows so you can focus on strategy, not execution.
Build and measure AI-driven content strategies using tools your competitors are already deploying.
Skills you'll gain
- Marketing
- Social Media Campaigns
- Marketing Analytics
- AI Personalization
- Customer Engagement
- Marketing Strategies
- Customer experience improvement
- Marketing Automation
- Marketing Effectiveness
- Artificial Intelligence
- Generative AI Agents
- Responsible AI
- Content Marketing
- AI Enablement
- Email Marketing
- Data-Driven Decision-Making
- Cross-Channel Marketing
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
Instructor
Offered by
Explore more from Marketing
University of Maryland, College Park
Simplilearn
Emory University
University of Virginia
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