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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

KK

Oct 25, 2023

Was an easy course due to the fact I have a background in marketing. It was really engaging and well put together! Good job coursera and Google :)

RR

Oct 13, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

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201 - 225 of 478 Reviews for Assess for Success: Marketing Analytics and Measurement

By ibrahim d

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Oct 12, 2023

Challenging yet rewarding course. Learned lots.

By अमित_Amit व

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Jul 17, 2023

I lucky i got chance to learn here.

Thanks to all

By Shawn G

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Sep 2, 2024

I had a good time and loved every minute of it.

By Dmitrijs K

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Mar 18, 2025

Very valuable, with practical examples. Useful

By Anzhi C

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Mar 2, 2023

That is amazing, I really enjoy this course!

By Jimmy M

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Aug 17, 2024

This helped me learn a lot about google ads

By Dianti W

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Sep 23, 2024

Thank you for incredible learning program

By Hanh H P

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Sep 18, 2024

Very good course for Marketing Analytics

By Rose O

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Feb 9, 2024

the teaching method is straight forward

By Loice H

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Jun 5, 2023

Quite challenging but very well taught.

By ABDUL F B A

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Nov 3, 2025

ur course knn stupid la cb go away nga

By chinthaka w

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Sep 23, 2023

enjoy the course contents are relevant

By jacob S

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Nov 5, 2022

I have learned a lot from this course.

By Zuhriddin S

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Aug 29, 2024

Thanks for the course and certificate

By Qaisar S

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Aug 24, 2024

Amazing and highly beneficial course.

By Willie E B

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Nov 1, 2022

Challenging course but well worth it!

By Alfred S A

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Oct 31, 2022

great course! very useful... Thanks

By James H C T

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Sep 6, 2024

I've a lot in this course. Thank you

By ayoub v

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Sep 17, 2024

It was an amazing learning journey.

By Jason T

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Nov 6, 2022

Gain a lot from this course in data

By UMAR Z

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Sep 26, 2022

A Great Course For Career Growth!

By FRANCISCO J V D S L

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Jun 7, 2024

Bom de mais. Ótimo para aprender.