Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,648 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JB

Mar 8, 2023

I enjoyed this course and did not realize how much more goes into ad's. A lot of technical information in this course and can't wait to get more in-depth and hands on with the next sessions.

Filter by:

801 - 825 of 1,599 Reviews for Attract and Engage Customers with Digital Marketing

By Muhammad S

•

May 6, 2023

Lots and lots of useful knowledge.

By K S R

•

Jan 12, 2023

best platform to learn the things.

By sweta k

•

Dec 20, 2022

very insightful & helpful program.

By Kyrylo T

•

Dec 7, 2022

This course is amazing! Thank you!

By MD M I

•

Oct 28, 2022

Great lectures, good assignments.

By Wholfang B

•

May 23, 2022

Amazing Course with great content.

By Gomathy V R

•

Oct 22, 2025

very informative for MBA students

By Rabia M

•

Sep 16, 2025

Easy to learn. Easy to understand

By Anala R

•

Jul 15, 2025

Highly recommended for beginners.

By Hirwa A C

•

Oct 26, 2024

I liked it , and i was interested

By serkan “ W

•

Sep 21, 2024

Coach AK is the name of the game!

By Kelly T

•

Jan 24, 2024

Very helpful in clarifying terms.

By Cecilia H

•

Jan 4, 2024

Muy buen curso. Super recomendado

By Lydia N

•

Dec 5, 2023

Well taught and engaging content.

By Gowri A G

•

Oct 12, 2023

Good information to navigate next

By Cláudia G

•

Jan 17, 2023

Very complete! Highly recommended

By Serban C

•

Sep 30, 2022

Verry good course easy to follow

By Thad P

•

Nov 18, 2023

loaded with valuable imformation

By Hannah P

•

Nov 11, 2023

I love the hands on assignments!

By zainab r

•

Jul 7, 2023

So helpful and its life changing

By Muhammad F

•

Jan 19, 2023

arranged and delivered very well

By MARIA L S C

•

Jan 7, 2023

Muy completo y de mucha utilidad

By Anzhi C

•

Dec 10, 2022

that is the perfect course !!!!!

By Miranda S H

•

Nov 8, 2022

So easy. Learn at your own pace.

By Emilie F

•

Oct 21, 2022

Dcomplexe, difficult but amazing