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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,648 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JB

Mar 8, 2023

I enjoyed this course and did not realize how much more goes into ad's. A lot of technical information in this course and can't wait to get more in-depth and hands on with the next sessions.

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526 - 550 of 1,599 Reviews for Attract and Engage Customers with Digital Marketing

By Mirza M

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Jan 3, 2023

My name in my certificate should be corrected as Mirza Muhammad Zakriya

By Mo T

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Jan 2, 2023

Great course with interesting information and wonderful tutor coach AK.

By Samira H

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Oct 9, 2025

It was one of the best course iI took, clear and smooth understanding!

By Kyle M K

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Sep 21, 2023

The teacher was great. Really passionate and relatable. Thank you!!!!!

By Royal o

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Feb 28, 2023

Great way of teaching and give brief overview of how SEM and SEO Works

By Ibeth C

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Feb 15, 2023

Excellent courses. All the information is so clear and understandable.

By Germain K A

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Nov 14, 2022

The instructor made the understanding of the course very interesting .

By Lourdes B

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Nov 6, 2022

It was greater than I expected. I learned about SEO and SEM in detail.

By Tracy E

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Oct 4, 2022

it was tough!! had to take the quiz multiple times before it clicked!

By Beverly H

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Jul 27, 2022

Intense. Quite a lot to learn,quite a lot taught. Excellent delivery.

By Diksha R

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Jul 29, 2025

its a good course to learn i have good knowledge of digital marketing

By Alison M

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Feb 1, 2025

Muy agradecida espero poder terminar el curso mas adelante en el año.

By Porfirio R G G

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Mar 4, 2024

The level of information and the explanations and exercises are great

By Joan V

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Aug 8, 2022

Exceptional course. I had some previous experience but learned a lot.

By Eduardo P

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Jul 29, 2022

Coach AK has an unique way to explain everything. Highly recommended!

By Rich R W G

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Jul 16, 2022

Love the course I am learning and growing daily Thank you GOOGLE !!!

By Juan M F

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Nov 8, 2025

realmente bueno, como principiantes/intermedio creo que vale la pena

By Shannon S

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Oct 28, 2024

Thank you for providing a great course. I hope to put it all to use.

By Muhammad A

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Aug 28, 2023

amazing course, really enjoyed the learning journey

Thanks, Coach AK

By Elyas B

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Jun 15, 2023

Nothing To Say. The Course Is Great & Well Recommended For Beginners

By mohamed h

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Feb 7, 2023

Thank you very grateful information and teacher thanks for your time

By Felicia S

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Jan 25, 2023

so much information explained in very concise and effective lessons.

By Hussain M

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Sep 19, 2022

Great course. Coach AK was an excellent guide throughout the course

By Edson M

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Feb 19, 2025

Amazing experience, lot things clear for me now, thanks Team Google

By Dam T

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Feb 7, 2025

really beginner-friendly, teach a lot of terms in Digital Marketing