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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
875 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

KB

Feb 13, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

DS

May 25, 2023

Thank you Maria for wonderful small short videos with examples, quiz and project. It help me to undersatnd the overall branding paper.

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176 - 200 of 251 Reviews for Brand Identity and Strategy

By Arabinda S

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Sep 4, 2023

Very Nice Course

By Longishu L S

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Apr 16, 2023

Simply the Best!

By Hernan D O

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May 8, 2020

Excelente curso!

By Zhengyi X

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Jul 15, 2022

Really helpful!

By Marina N N

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Nov 30, 2020

great and usful

By mallika k

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Jul 20, 2020

amazing course!

By Laura N V

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Aug 26, 2022

Muy buen curso

By Jyoti S

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Mar 30, 2025

good training

By Bainson B

•

Sep 21, 2022

Great course

By Kehinde D

•

Oct 1, 2020

Great course.

By André J Q R

•

Feb 25, 2025

The best one

By Alevtina B

•

Oct 4, 2022

good course

By Angie A A Y

•

May 17, 2021

Good course

By Developer C

•

Dec 30, 2019

Very useful

By Vinod T

•

Nov 8, 2019

loved it :)

By Akindamola A

•

Jan 12, 2023

Exquisite.

By WALTER R A C

•

Jun 6, 2022

Awesome!!!

By Deleted A

•

Dec 15, 2020

Amazing!!

By Monsura M

•

Jun 27, 2020

excellent

By Mery C Q T

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May 2, 2022

EXELLENT

By Mirzeyeva N V q

•

May 20, 2020

Thankss!

By Phạm K

•

Jun 25, 2022

so good

By Gagandeep S

•

Oct 7, 2020

Awesome

By Maria P L P

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Aug 21, 2021

nice

By Felipe C

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Mar 23, 2021

Top!