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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.7
stars
559 ratings

About the Course

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Top reviews

VG

Oct 16, 2020

Amazing insight into the customer journey and product design.

NS

Feb 17, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

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51 - 75 of 128 Reviews for Branding and Customer Experience

By Patricia E P R

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Mar 30, 2022

Me encantó, pude aprende mucho con el curso

By Sebastian M

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Sep 22, 2020

Excelente profesor y profundidad del curso!

By Suryadeep M

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Aug 3, 2021

Thoroughly explained and relevant content

By JORGE G G

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Aug 12, 2025

excelente contenido y amplia explicación

By Juan P M M

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Sep 28, 2020

Gracias, un curso y docente EXCELENTES.

By Charlotte W

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Jun 11, 2024

High quality content, I learned a lot!

By Noman H S

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Apr 27, 2020

very informative and beneficial course

By Alan R L

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Apr 6, 2020

Conteúdo e metologia de alto nível!

By Taiwo T

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May 18, 2021

I totally loved the experience!

By Emmanuel D C

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May 15, 2020

Thanks this was really helpful!

By H M K

•

Nov 6, 2025

Good course , Greate learning

By milenaguila 6

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Feb 10, 2022

Es un curso de gran provecho

By Teacher K

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Dec 16, 2021

Highly recommended course!

By Tinashe F

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Dec 1, 2025

Good course, eye opening

By Lea L

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Sep 13, 2025

Profound and interesting

By Vijay S

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Aug 13, 2020

Very nicely explained &

By SAMANTHA D N

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Apr 10, 2025

Buen curso, me gusto

By Sandra N

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Jun 15, 2022

Absolutely worth it.

By Lilian M

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May 19, 2022

i love the course

By Julio V M A

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Feb 1, 2022

very good thanks

By Oscar E D D L T

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Oct 6, 2020

Excelent course!!

By Jhemeli G

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May 23, 2019

Muy buen profeso

By Samuel T

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Aug 8, 2023

Very insightful

By Tatiana V S C

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Jun 22, 2023

Muy buen curso!

By Alejandro D S

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Nov 30, 2021

Excelente curso