En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

Proyecto capstone estrategia de marketing

Proyecto capstone estrategia de marketing
This course is part of Estrategia de marketing Specialization

Instructor: Ramon Diaz-Bernardo
Included with
Gain insight into a topic and learn the fundamentals.
26 reviews
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Product Strategy
- Market Analysis
- Competitive Analysis
- Target Market
- Consumer Behaviour
- Strategic Marketing
- Market Dynamics
- Plan Execution
- Marketing Management
- Marketing Strategies
- Marketing Channel
- Marketing Effectiveness
- Hospitality Management
- Marketing Strategy and Techniques
- Market Research
- Marketing
- Product Planning
- Case Studies
- Marketing Planning
- Customer Analysis
Details to know

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Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 5 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Instructor ratings
(5 ratings)
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University of Virginia
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Showing 3 of 26
DB
Reviewed on Oct 7, 2017
Excelente, los felicito señores profesores, muy bueno e importante.Dios les bendiga.
RT
Reviewed on Aug 19, 2025
¡Me ha servido y enseñado mucho, estoy agradecido!
AJ
Reviewed on Jan 13, 2021
Te pone a pensar y poner en practica todo lo aprendido, excelente excelente!
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