Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Channel Management and Retailing
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Channel Management and Retailing
This course is part of Marketing Mix Implementation Specialization
Instructor: Maria Teresa Aranzabal
49,821 already enrolled
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1,132 reviews
Beginner level
No prior experience required
Flexible schedule
9 hours to complete
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you'll gain
- Supply Chain
- Retail Management
- Cross-Channel Marketing
- Market Dynamics
- Growth Strategies
- Company, Product, and Service Knowledge
- Vendor Relationship Management
- E-Commerce
- Conflict Management
- Marketing Channel
- Supply Chain Planning
- Digital Transformation
- Web Presence
- Retail Store Operations
- Promotional Strategies
- Merchandising
- Market Opportunities
Details to know
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Taught in English
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This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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VS
Reviewed on Apr 17, 2020
Very Well explained and provide thorough learning alongside engaging reads and assignments.
VV
Reviewed on Dec 3, 2022
Amazingly comprehensive, combines both theoretical and practical knowledge to convey the lessons in a clear, concise and structured manner. Loved it
JG
Reviewed on Mar 25, 2019
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
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