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Introduction to Data Analytics

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.

Status: Performance Metric
Status: Business Metrics
BeginnerCourse17 hours

Featured reviews

SG

5.0Reviewed Oct 3, 2024

Best module to understand the Fundamentals of Data Analysis and much more. I love the way of teaching and doing exercises

AR

5.0Reviewed Aug 14, 2024

This course is good for the beginners who knows nothing about this field. They can start this course

SA

5.0Reviewed Jan 6, 2024

The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you

UU

4.0Reviewed May 16, 2024

The course is made easy to understand with practice exercises and Anke made it so fascinating.

KT

4.0Reviewed Oct 4, 2024

I recently completed the "Introduction to Data Analytics" course, and I found it to be quite informative and engaging

AK

4.0Reviewed Dec 5, 2025

Good materials, lectures and practice tasks, engaging lector The only downside is that quizzes questions and answers are sometimes ambiguous

TG

5.0Reviewed May 13, 2025

The instructor was awesome. She explained everything well enough, it was easy to follow along.

MS

5.0Reviewed Jan 19, 2026

To be honest, I recommended this course if you start your journey with data analytics within a few days.

KJ

4.0Reviewed Jun 5, 2025

A great intro into Data Analytics for anyone who's looking to making a career change. It lays the foundation of what it is and what's to come in this career.

MA

5.0Reviewed Jan 25, 2025

I really enjoyed learning through the course material. Thanks to the trainers for being very clear with their explanations.

YH

5.0Reviewed Jul 27, 2025

There must be more projects and some one who check it or atleast Test which shows i give the right answers

SA

5.0Reviewed Jun 5, 2024

Focuses almost entirely on data analytics strategy, rather than tactics. Great resource.

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