Back to Demand management: Breaking down today’s commercial silos
ESSEC Business School

Demand management: Breaking down today’s commercial silos

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.

Status: Revenue Management
Status: Revenue Forecasting
Course14 hours

Featured reviews

MM

5.0Reviewed May 29, 2020

Wonderful course and very useful, it will help me in my career.

UC

5.0Reviewed Apr 27, 2023

Very crisp and to the point . Understanding becomes easy

TL

5.0Reviewed Oct 15, 2023

I have learned so much from the course. And all of the lessons are very useful.

AL

5.0Reviewed May 22, 2023

This course is really helpful for me since it gave deep insight about asset management, online marketing and how to generate demand

DP

4.0Reviewed Apr 3, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

CK

5.0Reviewed Jan 27, 2021

I love these courses! Extremely insightful for my line of work!

CR

5.0Reviewed Dec 16, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

RS

5.0Reviewed Mar 11, 2021

Well structured and presented. I especially appreciated the Forecasting models and the case studies.

SC

4.0Reviewed Apr 16, 2021

Really functional course, and really interesting, but I don't like about the review of the peers, if I didn't receive for a lot time I can't finish the course and I can't go ahead...

CG

4.0Reviewed Feb 15, 2016

Felt a lot less like a commercial than those videos of the previous session.These presenters are much more conscious of how many hand gestures they use.Thanks.

SP

5.0Reviewed Aug 3, 2020

Excellent course materials and methods of teachingOutstanding quality of assignments

SG

5.0Reviewed Jan 26, 2019

Amazingly useful and interesting course. It is also very practical throughout each lesson and you feel like you are practicing as you learn the theory with the teacher. Enjoyed it!

All reviews

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Erica Arthur
5.0
Reviewed May 28, 2020
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