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Back to Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Learner Reviews & Feedback for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World by University of Illinois Urbana-Champaign

4.6
stars
3,170 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Jun 17, 2020

Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.

HH

Aug 16, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

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701 - 725 of 752 Reviews for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

By Prashant k

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Oct 17, 2022

nice

By Shiny D E

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Jul 17, 2025

good

By MALLA T

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Apr 20, 2025

Nice

By Luis T

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Oct 28, 2024

Nice

By duyenltths186412

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Oct 16, 2024

good

By THUHVADS180472

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Sep 24, 2024

good

By Huynh L N G ( D

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Sep 14, 2024

Good

By Bathini B

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Nov 9, 2023

Good

By RASAKATLA H P

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Sep 8, 2023

good

By Ramkrishna p S

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Aug 31, 2023

good

By ran l

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Jun 6, 2023

good

By احمدعبدالتواب ا

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Jun 2, 2023

good

By Vignesha R

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Apr 2, 2023

nice

By Poojari P S

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Nov 12, 2022

Good

By Chaya Y N

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Aug 28, 2022

Good

By DANIEL W

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Apr 14, 2022

GOOD

By Vypttds150174

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Mar 20, 2022

good

By 邱舒敏

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Aug 24, 2021

good

By SUNITHA M

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Jul 26, 2021

GOOD

By Pham H N ( C

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Nov 2, 2023

ok

By Nishant T

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Aug 28, 2023

gg

By VIJAYALAKSHMI M S C U

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Feb 7, 2022

05

By vguru s

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Nov 5, 2022

.

By Uliana K

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Apr 21, 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

By PRIYANKA V

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Nov 15, 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.