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Back to Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Learner Reviews & Feedback for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World by University of Illinois Urbana-Champaign

4.6
stars
3,170 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Jun 17, 2020

Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.

HH

Aug 16, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

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676 - 700 of 752 Reviews for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

By Lu L T L ( D

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Sep 24, 2024

good program

By sejal p

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Aug 6, 2023

nice content

By Prikshit S T

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Apr 7, 2023

VERY USEFULL

By Chirag S S

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Oct 14, 2022

Good Course

By DEBASHISH R

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Jan 29, 2024

nice course

By MCA_3_B_22_Ashish T

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Sep 15, 2022

superb...

By Reena s

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Jul 18, 2021

wwonderful

By Ruben D C

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Jul 17, 2021

Excellent!

By ayu v

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Nov 18, 2024

very good

By Juan O F L

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Jul 1, 2024

Thank you

By Bui P B H ( D

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Feb 25, 2024

fanstatic

By şamil c

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Jun 22, 2022

çok güzel

By Sanjana R

•

Jun 8, 2022

Reliable

By Simantak S

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May 2, 2022

very good

By Meenakshisundaram S

•

Jun 30, 2021

EXCELLENT

By Nguyen H A ( D

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Mar 15, 2023

its good

By Hồng S L

•

Aug 7, 2025

Helpful

By ABHISHEK K G

•

Feb 13, 2025

helpful

By Ikrima M

•

Dec 7, 2022

Awesome

By Mighty B

•

Apr 4, 2021

awesome

By NGOCPNDS160174

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Mar 15, 2023

its ok

By Omar

•

Jul 18, 2022

thanks

By DEEPAK N

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Feb 14, 2025

niice

By Pushpa H S

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Jul 26, 2024

Super

By Rohail M

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Nov 5, 2022

happy