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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,892 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OO

Dec 1, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

SD

Jul 20, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.Very much enjoyed the easy of teacher. Thanks for the information and I am putting it into works as we speak.

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376 - 400 of 686 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Khôi M

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May 31, 2019

I love this course much

By CORLANDRION D

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May 23, 2017

Great series of courses

By mahfuz T

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Jun 3, 2023

Learned so many thongs

By Shashwat T

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Aug 26, 2019

Its a very good course

By Omelia P W M

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Jul 1, 2019

good course. I like it

By MOHAMED H

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Feb 18, 2019

great course i love it

By Malú

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Jan 10, 2017

Excellent and didactic

By SHRIRAM K

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Jan 10, 2016

It was worth learning.

By Vanessa K

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Feb 9, 2023

Exceptional content!

By Umayma G

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Jan 25, 2021

I enjoyed the course

By neha s

•

Sep 19, 2020

Well designed course

By Stephen E

•

Sep 7, 2020

It is a great course

By Husnuda P B

•

Jul 21, 2020

Must try this course

By Hugh C W I P C

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Feb 1, 2017

thank you enjoyed it

By Kristen S

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Mar 14, 2016

My favorite course!!

By Audrey L

•

Feb 22, 2019

Highly recommended!

By Edson d O

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May 28, 2018

Excellent course!!!

By Carlos H C

•

Dec 10, 2017

I'm gonna miss Yao.

By Sopho A

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Mar 28, 2017

I like the teachers

By Putta. S

•

Aug 19, 2023

very useful course

By Kurt L B

•

Jul 16, 2023

loving this course

By Herbert R P

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Jan 17, 2023

Great . Thank you!

By EFTIHIA M

•

Nov 27, 2020

excellent content!

By Igor P

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Nov 4, 2020

Great experience !

By Randika P

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Oct 28, 2020

Excellent course!!