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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2476 - 2500 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By ANGELICA G L B

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Apr 17, 2025

muy completo la información, interesante, aprendí mucho, gracias

By sheetal M

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Apr 3, 2025

Very helpful in improving my skills and boosting the confidence.

By Dhruv S

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Feb 8, 2025

A great way of commencing the understanding of digital marketing

By Md. N A

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Oct 28, 2024

Very good introductory course on the world of Digital Marketing.

By jazmin m

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Sep 25, 2024

I completely love it! The quizzes and AI make a huge difference.

By PANKAJ B

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Sep 12, 2024

Awesome Learning Experience and facilatore explain well deserved

By Mohamed S I

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Aug 19, 2024

Amazing course, to whom is looking to diving into DM and E-Comm.

By Евдокимова В

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May 8, 2024

I really like this course. It's highly detailed and informative!

By Ale V

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Apr 7, 2024

Sin duda un curso lleno de buenos conceptos, bien hecho, actual.

By priya s

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Mar 28, 2024

Well structured, simple and clear video presentations and texts.

By Haris q

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Feb 18, 2024

it is best course to kickstart our journey for digital marketing

By ilyas m

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Dec 17, 2023

it is a great course and i learned so many things here thank you

By Nilesh G

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Nov 27, 2023

good and addtional knowledge has been getted into this program.

By Asmaa H

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Nov 16, 2023

I liked every single step of it, the teachers and the work done.

By Francisco M L A

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Nov 4, 2023

I loved it, super complete. I'm glad this is just the beginning.

By Birgilio R C

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Oct 11, 2023

Great course and tools for Marketing & e-commerce understanding.

By Zia u R

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Sep 26, 2023

It was a great experience. This course covered all basic things.

By Cassandra W

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Sep 25, 2023

Great Class to take to give you a foundation of DM and Ecommerce

By Shahzada M H

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Aug 16, 2023

This course is full of knowledge and learning. 100% recommended.

By Kristin G

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Aug 6, 2023

excellent combination of video and content for digital marketers

By Pinakin S

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Jul 16, 2023

Amazing, simple amazing. Perfect course which I was looking for.

By abhinav t

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Jun 6, 2023

i have gained much knowledge from this digital marketing course.

By Harsh V

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Apr 17, 2023

Good one to know the basics of Digital Marketing and E-commerce.

By Neville O

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Mar 9, 2023

I really enjoyed this course. I hopeful and eager to learn more.

By Chiel D

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Mar 2, 2023

Great basic concept in learning digital marketing and e-commerce