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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2676 - 2700 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Dan P

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Jul 10, 2023

Educational, not slow but not fast paced, and to the point!

By Bunny K

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Jun 23, 2023

Thankyou so much for sucha beautiful and enhanced teaching.

By Maria A C

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Jun 20, 2023

Amazing learning, but kindly mention my name on certificate

By Abdul J K

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May 4, 2023

Perfect introduction course in the 7-course specialisation.

By Nakisuyi T

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Apr 10, 2023

Very Engaging and organized which make easier to understand

By Lina K

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Dec 15, 2022

Great course, easy to understand, useful to do assignments.

By Wilson S

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Nov 29, 2022

Interesting this is the first of several courses Thank you!

By Aadarsh G

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Nov 18, 2022

Very good course to get a head starts in Digital Marketing.

By ABID H

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Nov 14, 2022

Very helpful and useable information from seasoned experts.

By Bilal S

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Oct 27, 2022

This course added up to my knowledge and skills. Thank You

By Сергей С

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Oct 22, 2022

A brief but informative look into digital marketing world.

By Syed Z u R

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Oct 19, 2022

Great course for beginners, very precise and to the point.

By Simone C

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Oct 10, 2022

great basic overview and introduction of digital marketing.

By Edgar G

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Sep 29, 2022

Bien estructurado con informacion introductoria relevante.

By Kayla D

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Jul 20, 2022

I love this program! I wish I would have found this sooner!

By LOGESHWARI D P

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Dec 9, 2025

This course is very useful to me ,to know about E commerce

By Felicita L M O

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Nov 11, 2025

Esta muy buena el curso me gusto mucho y me ayudo bastante

By Juan D

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Jul 17, 2025

Excelente contenido, muy claro y con traducción en español

By Nathali M

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May 15, 2025

Excelente introducción a este mundo del marketing digital!

By Cristina M

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Mar 6, 2025

fue el mejor curso que pude haber estudiado muchas gracias

By Cesar P

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Nov 15, 2024

Good foundations module to fill in the gaps in my skillset

By Agus W

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Sep 11, 2024

There is one best form to present a portfolio is not true.

By Masitsa A

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Sep 7, 2024

I have really enjoyed learning and the coaches are superb

By Adolfo G E

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Dec 30, 2023

Good introduction, positive and professional presentation.

By Amanda T

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Oct 21, 2023

Good Course on Very Basic Foundations of Digital Marketing